Lifecycle Marketing Manager

Jobgether; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Four-day workweek

Equity participation opportunities

100% employer-paid medical, dental, &

Job summary

Jobgether, listing on behalf of a partner company, seeks a Lifecycle Marketing Manager based in the United States to drive customer engagement, product adoption, and revenue growth in a fast-growing B2B SaaS environment.

You will own the end-to-end webinar and virtual events strategy, develop integrated lifecycle campaigns, and collaborate with Sales, Customer Success, RevOps, and Product Marketing to optimize pipeline and cross-sell opportunities.

Qualifications

• 3+ years in B2B marketing focused on customer marketing, demand generation, or related fields.
• Proven experience running webinar and virtual events end-to-end.
• Hands-on with marketing automation and webinar platforms (HubSpot, Marketo, Zoom, ON24).
• Experience marketing B2B SaaS products with strong analytics.

Responsibilities

• Own end-to-end webinar program development, promotion, live production, and pipeline reporting.
• Optimize webinar formats and scale successful approaches.
• Develop lifecycle campaigns that drive cross-sell and expansion.
• Define customer segmentation for relevant content and actions.
• Design integrated campaigns across prospects and customers with Demand Generation.
• Monitor campaign performance and use insights to improve effectiveness.
• Collaborate with Sales, CS, RevOps, and Product Marketing for alignment.
• Contribute to strategic marketing initiatives and process improvements.

Skills

B2B marketing

Lifecycle marketing

Campaign management

Cross-functional collaboration

Tools

HubSpot

Marketo

Zoom Webinars

ON24

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in the United States.

The Lifecycle Marketing Manager will play a key role in driving customer engagement, product adoption, and revenue growth within a fast-growing B2B SaaS environment. This position combines customer marketing, demand generation, and campaign management to engage both existing customers and prospective buyers. You will take ownership of the end-to-end webinar and virtual events strategy while developing integrated lifecycle campaigns that generate measurable business results. Working closely with Demand Generation, Sales, Customer Success, RevOps, and Product Marketing, you will create targeted experiences that encourage product expansion and attract new customers. This is an opportunity to shape scalable marketing programs, experiment with new approaches, and directly influence pipeline growth.

Accountabilities

• Own and manage the end-to-end webinar program, including topic development, speaker coordination, promotional campaigns, live production, post-event follow-up, and pipeline reporting.
• Continuously optimize webinar performance by testing different formats, such as live sessions, on-demand content, webinar series, and customer panels, identifying successful approaches and scaling them.
• Develop and execute lifecycle marketing campaigns and events that encourage existing customers to discover additional products and drive cross-sell and expansion opportunities.
• Define customer segmentation strategies based on product ownership, customer maturity, team size, and renewal stages to deliver relevant content, invitations, and calls to action.
• Design and coordinate integrated campaigns targeting both prospects and existing customers, aligning audiences, messaging, offers, and timing with Demand Generation.
• Monitor and analyze campaign performance, including registrations, attendance, engagement, conversions, and sourced pipeline, using insights to improve marketing effectiveness.
• Collaborate with Sales, Customer Success, RevOps, Product Marketing, and other cross-functional stakeholders to ensure consistent execution and alignment with business objectives.
• Contribute to strategic marketing initiatives, operational improvements, and continuous learning across the team.

Requirements

• At least 3 years of B2B marketing experience in customer marketing, demand generation, campaign management, or a related field.
• Proven experience managing webinar and virtual event programs from initial planning and promotion through execution, follow-up, and performance analysis.
• Hands-on experience with marketing automation and webinar platforms such as HubSpot, Marketo, Zoom Webinars, or ON24.
• Demonstrated ability to develop marketing programs that generate measurable pipeline, including customer expansion, cross-selling, and new customer acquisition.
• Previous experience marketing B2B SaaS products, preferably within a technology-focused environment.
• Strong understanding of campaign performance measurement, marketing analytics, and pipeline reporting.
• Excellent problem-solving, critical-thinking, and organizational skills, with strong attention to detail and a commitment to high-quality execution.
• Strong written and verbal communication skills, with the ability to build relationships and collaborate effectively across multiple teams.
• Adaptability and initiative, with the ability to manage evolving priorities, take ownership of shared objectives, and continuously improve marketing processes.
• Nice to have:Experience marketing technology products to IT professionals or other technical audiences.
• Familiarity with lifecycle marketing strategies, customer segmentation, and product adoption campaigns.
• Experience with Salesforce or similar CRM platforms, particularly for campaign reporting, pipeline tracking, and attribution.

Benefits

• Competitive compensation package.
• Four-day workweek.
• Equity participation opportunities.
• 100% employer-paid medical, dental, and vision insurance premiums for employees and their dependents.
• 100% employer-paid short-term disability, long-term disability, life, and accidental death and dismemberment (AD&D) insurance.
• 401(k) plan with company matching on the first 6% of employee contributions.
• Flexible paid time off policy.
• Health Savings Account (HSA) and wellness incentives.
• Managers committed to supporting professional development and career growth.
• Quarterly company values awards nominated by team members.
• Remote working opportunities within eligible U.S. states.