Lifecycle Marketing Manager - Part-Time Contract (Irvine)

Megan Bumgarner; Irvine (CA); On-site; USD 57,000 - 81,000; Part time

Job summary

24 Seven Talent is seeking a Senior Lifecycle Marketing Manager to lead day-to-day execution of Klaviyo and Attentive campaigns during a temporary leave. This freelance role is Irvine-based with on-site presence and supports 15–25 hours per week.

You will coordinate with internal marketing, creative, and copy teams, manage automated flows, and optimize campaigns across email, SMS, direct mail, and loyalty channels.

Qualifications

• Hands-on experience managing email and SMS marketing programs using Klaviyo and Attentive.
• Strong segmentation, campaign deployment, automated flows, personalization and optimization.
• Lifecycle marketing strategies to boost engagement, retention and repeat purchases.
• Excellent project management and organizational skills for multiple campaigns and deadlines.
• DTC ecommerce background, preferably home goods or luxury consumer products.
• Familiarity with AI tools to improve workflows and automations.
• Experience with Yotpo Loyalty & Referrals or similar loyalty platforms and direct mail tools like Poplar.

Responsibilities

• Execute day-to-day lifecycle campaigns across email, SMS, and direct mail.
• Coordinate campaigns with marketing, creative, and copy teams.
• Build and schedule campaigns in Klaviyo and Attentive; manage automated workflows.
• Oversee content calendar and monitor performance.
• Ensure a seamless customer experience across lifecycle channels.

Skills

Email marketing

SMS marketing

Lifecycle marketing

Campaign management

Audience segmentation

Personalization

Performance optimization

Project management

Tools

Klaviyo

Attentive

Yotpo Loyalty & Referrals

Poplar

Job description

24 Seven Talent is seeking a Senior Lifecycle Marketing Manager to lead day-to-day execution of Klaviyo and Attentive campaigns during a temporary leave. This freelance role is Irvine-based with on-site presence and supports 15–25 hours per week.

You will coordinate with internal marketing, creative, and copy teams, manage automated flows, and optimize campaigns across email, SMS, direct mail, and loyalty channels.