Lifecycle Marketing Specialist [79356]

Onward Search; California; Remote; USD 48,216 - 55,104; Part time

Job summary

A leading outdoor apparel brand is seeking a Lifecycle Marketing Specialist to lead a platform consolidation and lifecycle marketing rebuild. This position is part-time for 2 months, requiring remote work during Pacific Time hours. Ideal candidates will have strong CRM and lifecycle marketing experience, familiar with Klaviyo and Attentive, and demonstrate excellent project management skills.

Qualifications

• Strong experience in CRM, automation setup, or lifecycle marketing.
• Familiarity with Klaviyo, Attentive, and CDPs.
• Strong understanding of MarTech.
• Detail-oriented with project management and communication skills.
• Availability for the life of the project.

Responsibilities

• Consolidate subscriber lists across Klaviyo and Attentive.
• Align preferencing centers for compliance.
• Evaluate projected contact volume and analyze messaging frequency.
• Audit current email and SMS flows for rebuilds.

Skills

CRM experience

Lifecycle marketing

Project management

Communication skills

Attention to detail

Klaviyo

Attentive

Job description

This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$35.00/hr - $40.00/hr

**PART-TIME: 2 month contract. First month: 20 hours a week. Second month: 10 hours a week.

**100% remote but must work PST hours

**Must have Klaviyo and Attentive experience

A leading outdoor apparel brand is seeking a detail-oriented Lifecycle Marketing Specialist to lead the discovery phase of a platform consolidation and lifecycle marketing rebuild. This role will focus on aligning Klaviyo and Attentive systems, assessing the impact of consolidation, and identifying gaps in current lifecycle flows to support a more integrated, cross-channel customer experience.

Lifecycle Marketing Specialist Responsibilities:

Platform Consolidation Planning:

• Consolidate and deduplicate subscriber lists across Klaviyo and Attentive.
• Align preference centers for email and SMS compliance and consent management.
• Sender domains and short code planning.
• Account settings, integrations, and compliance considerations for both platforms .
• Cross-channel coordination (e.g., shared triggers, suppression logic, and timing) .
• Account for Amperity feed dependencies.

Impact Assessment:

• Evaluate projected contact volume & analyze messaging frequency for billing implications.
• Identify any deliverability concerns or reputation management across channels
• Identify reporting and analytics improvements or limitations.
• Flag potential risks or disruptions during migration.

Lifecycle Rebuild Planning:

• Audit current email and SMS flows for rebuild needs.
• Identify missing or outdated events to trigger flows.
• Assess creative asset needs (copy/design).
• Identify flow builds or edits required to replicate existing programs

Lifecycle Marketing Specialist Qualifications:

• Strong experience in CRM, automation set up, or lifecycle marketing.
• Familiarity with Klaviyo, Attentive, and CDPs.
• Strong understanding of MarTech
• Detail-oriented with excellent project management and communication skills.
• Available for life of the project.
• Can work remote from anywhere, but must work Pacific Time Zone.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion

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