Lifecycle Marketing Manager, Klaviyo Emails

Megan Bumgarner; Irvine (CA); On-site; USD 57,000 - 81,000; Part time

Job summary

24 Seven Talent is seeking a Senior Lifecycle Marketing Manager to lead day-to-day execution of Klaviyo and Attentive campaigns during a temporary leave. This freelance role is Irvine-based with on-site presence and supports 15–25 hours per week.

You will coordinate with internal marketing, creative, and copy teams, manage automated flows, and optimize campaigns across email, SMS, direct mail, and loyalty channels.

Qualifications

• Hands-on experience managing email and SMS marketing programs using Klaviyo and Attentive.
• Strong segmentation, campaign deployment, automated flows, personalization and optimization.
• Lifecycle marketing strategies to boost engagement, retention and repeat purchases.
• Excellent project management and organizational skills for multiple campaigns and deadlines.
• DTC ecommerce background, preferably home goods or luxury consumer products.
• Familiarity with AI tools to improve workflows and automations.
• Experience with Yotpo Loyalty & Referrals or similar loyalty platforms and direct mail tools like Poplar.

Responsibilities

• Execute day-to-day lifecycle campaigns across email, SMS, and direct mail.
• Coordinate campaigns with marketing, creative, and copy teams.
• Build and schedule campaigns in Klaviyo and Attentive; manage automated workflows.
• Oversee content calendar and monitor performance.
• Ensure a seamless customer experience across lifecycle channels.

Skills

Email marketing

SMS marketing

Lifecycle marketing

Campaign management

Audience segmentation

Personalization

Performance optimization

Project management

Tools

Klaviyo

Attentive

Yotpo Loyalty & Referrals

Poplar

Job description

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Lifecycle Marketing Manager, Klaviyo Emails

Contract type

Freelance

Location

Irvine , CA

Specialty

Marketing

Salary

$50/hour

Remote

No

Reference

517976

Contact name

Megan Bumgarner

Job description

Lifecycle Marketing Manager | Contract

$50/hour (w2)

PT Hours – 15-25 hrs a week

Some onsite in Irvine, maybe 1x per week or less

About the Role

A premium home brand is looking for an experienced Senior Lifecycle Marketing Manager to step in and lead day-to-day execution across its email, SMS, direct mail, and loyalty marketing channels during a temporary leave.

This person will own campaign coordination and execution, partnering with internal marketing, creative, and copy teams to bring campaigns to life across Klaviyo and Attentive. Responsibilities include building and scheduling campaigns, managing automated workflows and sign-up units, overseeing the content calendar, and monitoring performance.

The internal team will provide campaign strategy, creative assets, and copy. This role will focus on execution, organization, optimization, and ensuring a seamless customer experience across lifecycle channels.

Qualifications & Experience

• Proven hands-on experience managing email and SMS marketing programs using Klaviyo and Attentive.
• Strong knowledge of audience segmentation, campaign deployment, automated flows, personalization, and performance optimization.
• Understanding of lifecycle marketing strategies that increase customer engagement, retention, and repeat purchase revenue.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines independently.
• Background in DTC eCommerce, ideally within home goods, premium/luxury, apparel, or other consumer product categories.
• Familiarity with AI tools to improve campaign workflows, streamline automations, and identify opportunities for optimization.
• Experience with Yotpo Loyalty & Referrals or similar loyalty platforms and programmatic direct mail tools such as Poplar is a plus.

Location & Availability

• Location: Southern California preferred, with the ability to work onsite at the Irvine office approximately once per week.
• Hours: 15–25 hours per week.
• Duration: Now through mid-May 2027, with potential for extension.