Lifecycle Marketing Manager: Mobile App Growth

EVgo; Los Angeles (CA); On-site; USD 105,000 - 132,000; Full time

Benefits offered by this job

Health & Wellness

401(k)

Tech stipend

PTO

Job summary

EVgo is seeking a Lifecycle Marketing Manager to build and engage drivers on the EVgo network. You will design campaigns that promote subscriptions and Autocharge+, influencing the customer journey and retention in a fast-paced, data-driven setting.

Join a mission-driven team focused on sustainability and innovation, collaborating across marketing, product, and engineering to maximize engagement and conversion.

Qualifications

• Bachelor's degree or higher with relevant marketing field.
• Experience with lifecycle marketing and mobile app growth is required.
• Ability to measure performance and optimize campaigns using data.

Responsibilities

• Design and deploy lifecycle campaigns to grow and engage EVgo drivers.
• Drive subscriptions and Autocharge+ adoption through targeted communications.
• Collaborate with product, marketing, and engineering to optimize the customer journey.

Skills

Lifecycle marketing

Mobile app growth

Analytics

Campaign management

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Braze

Iterable

Job description

EVgo is seeking a Lifecycle Marketing Manager to build and engage drivers on the EVgo network. You will design campaigns that promote subscriptions and Autocharge+, influencing the customer journey and retention in a fast-paced, data-driven setting.

Join a mission-driven team focused on sustainability and innovation, collaborating across marketing, product, and engineering to maximize engagement and conversion.