Lifecycle Marketing Manager (Klaviyo Specialist)

Future Digital; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Future Digital in Austin, Texas is hiring a Lifecycle Marketing Manager to lead customer journey and retention strategies for a portfolio of DTC and digital health brands. You'll utilize Klaviyo for email marketing campaigns, optimize full-funnel lifecycle programs, and manage projects with excellent organization skills.

The ideal candidate has 3+ years of experience in email marketing, a strong grasp of Klaviyo, and proficiency in visual design with Figma. This role supports the mission of transforming family health through innovative marketing strategies.

Qualifications

• 3+ years in email, CRM, or lifecycle marketing in ecommerce or DTC environments.
• Deep, hands-on Klaviyo expertise — flow setup, segmentation, A/B testing, and reporting.
• Working proficiency in Figma — comfortable designing email templates and adapting brand systems.

Responsibilities

• Design and optimize full-funnel lifecycle programs in Klaviyo.
• Build email and SMS strategies that nurture leads and increase repeat purchases.
• Analyze campaign performance to improve open rates and conversion over time.

Skills

Email marketing

Klaviyo

Project management

Figma

Ecommerce strategy

Job description

Future Digital is a growth partner for VC-backed health, wellness, and family brands. We work with innovative companies transforming how families approach health — from microbiome testing to women's health to pediatric wellness — helping them scale profitably through performance marketing, lifecycle strategy, and deep category expertise.

About the Role

We're hiring a Lifecycle Marketing Manager to own customer journey and retention strategy across our portfolio of DTC and digital health brands. You live and breathe Klaviyo, design clean email in Figma utilizing email best practices, and run your projects with the kind of organization that makes everything else easier.

What You'll Do

• Design and optimize full-funnel lifecycle programs in Klaviyo — welcome, abandoned cart, post-purchase, win-back, and reactivation flows.
• Build email and SMS strategies that nurture leads, increase repeat purchases, and improve LTV.
• Design email templates and campaign assets in Figma that align with each brand's voice and visual system.
• Segment audiences using behavioral and transactional data to deliver personalized messages that convert.
• Analyze campaign performance to inform strategy — improving open rates, CTR, and conversion over time.
• Manage lifecycle projects end-to-end: timelines, briefs, QA, launches, and reporting across multiple brands.
• Collaborate with creative and strategy teams on copy, visuals, and offers.
• Stay ahead of DTC and ecommerce trends, testing new tactics, automations, and Klaviyo features.

What You Bring

• 3+ years in email, CRM, or lifecycle marketing in ecommerce or DTC environments.
• Deep, hands‑on Klaviyo expertise — flow setup, segmentation, A/B testing, and reporting.
• Working proficiency in Figma — comfortable designing email templates and adapting brand systems.
• Strong project management instincts: organized, detail‑obsessed, and able to manage multiple brands without things slipping.
• Excellent writing and communication skills with strong design sensibility.
• Passion for digital health, wellness, and scaling meaningful consumer brands.

How To Apply - This is Required for Consideration

Submit your LinkedIn profile along with your responses to the following questions to [e-mail]:

• Are you looking for full-time or part-time work?
• How many years of Klaviyo experience do you have?
• What's your experience with Figma and email design?
• What kinds of ecommerce or DTC experience do you have?
• What is the range of your contractor rate and/or salary requirements?