Lifecycle Marketing Manager, Health Tech Growth

Alan; Indianapolis (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Alan is seeking a Product Marketing Manager for B2C to drive engagement of Alan Play and retention across countries. You will design lifecycle campaigns, coordinate with Product, Sales, and CSM teams, and own the end-to-end messaging that keeps 500k daily interactions meaningful.

You'll build scalable systems for onboarding, activation, reminders and win-back, and ensure campaigns are cost-effective while reflecting Alan's brand voice.

Qualifications

• Experience in lifecycle marketing at scale for consumer products.
• Ability to design and implement cost-effective campaigns.
• Strong analytical skills and metric accountability.
• Experience coordinating across multiple countries and teams.
• Hands-on with campaign execution and branding voice.

Responsibilities

• Build and optimize lifecycle marketing for Alan Play and B2C products.
• Own onboarding, activation, reminders, reactivation, and win-back flows.
• Collaborate with Product, Sales, and various product teams to align messaging.
• Develop a scalable campaign machinery and measurement loop.
• Craft a compelling product narrative through campaigns.

Skills

Retention marketing

Campaign automation

Data analysis

Cross-country coordination

Content writing

Job description

Alan is seeking a Product Marketing Manager for B2C to drive engagement of Alan Play and retention across countries. You will design lifecycle campaigns, coordinate with Product, Sales, and CSM teams, and own the end-to-end messaging that keeps 500k daily interactions meaningful.

You'll build scalable systems for onboarding, activation, reminders and win-back, and ensure campaigns are cost-effective while reflecting Alan's brand voice.