Lifecycle Growth Marketer for Health Platform

Alan; Butlerville (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

Alan is seeking a Product Marketing Manager for its B2C engagement engine. You’ll help grow the Play platform that makes 500k members come back to their health every day, with 25k members opening Alan Play daily and 120,000 monthly.

You’ll own retention and lifecycle initiatives, and work across consumer products, subscription, gaming, health and fitness. This role requires hands-on campaign execution, systems-building at scale, and the ability to operate across audiences and countries.

Qualifications

• Must have experience with retention and lifecycle marketing at scale for consumer products (subscription, gaming, social, health & fitness).
• Demonstrated ability to design and implement systems, not just campaigns, with measurable cost/adoption impact.
• Strong analytical discipline; able to read funnels, segments, and holdout tests tied to product metrics.
• Experience managing multiple audiences/countries simultaneously; high-volume, fast-paced environments.
• Hands-on campaign execution from ideation to deployment; capable of rapid experimentation.
• Brand sensitivity and the ability to convey product personality through marketing.

Skills

Retention at scale

Lifecycle marketing

Systems building

Analytical rigor

Cross-country ops

Brand storytelling

Strong writing

Job description

Alan is seeking a Product Marketing Manager for its B2C engagement engine. You’ll help grow the Play platform that makes 500k members come back to their health every day, with 25k members opening Alan Play daily and 120,000 monthly.

You’ll own retention and lifecycle initiatives, and work across consumer products, subscription, gaming, health and fitness. This role requires hands-on campaign execution, systems-building at scale, and the ability to operate across audiences and countries.