Product Marketing Manager B2C

Alan; Butlerville (IN); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Alan is seeking a Product Marketing Manager for its B2C engagement engine. You’ll help grow the Play platform that makes 500k members come back to their health every day, with 25k members opening Alan Play daily and 120,000 monthly.

You’ll own retention and lifecycle initiatives, and work across consumer products, subscription, gaming, health and fitness. This role requires hands-on campaign execution, systems-building at scale, and the ability to operate across audiences and countries.

Formación

• Must have experience with retention and lifecycle marketing at scale for consumer products (subscription, gaming, social, health & fitness).
• Demonstrated ability to design and implement systems, not just campaigns, with measurable cost/adoption impact.
• Strong analytical discipline; able to read funnels, segments, and holdout tests tied to product metrics.
• Experience managing multiple audiences/countries simultaneously; high-volume, fast-paced environments.
• Hands-on campaign execution from ideation to deployment; capable of rapid experimentation.
• Brand sensitivity and the ability to convey product personality through marketing.

Conocimientos

Retention at scale

Lifecycle marketing

Systems building

Analytical rigor

Cross-country ops

Brand storytelling

Strong writing

Descripción del empleo

HEALTH CAN’T WAIT. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a unique culture com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

THE PRODUCT MARKETING MANAGER B2C OPPORTUNITY Building the engagement engine with Alan Play that makes 500k members come back to their health every single day, a key differentiator for Alan. Today, 25k Alan members open Alan Play every day (120,000 every month) to walk, meditate, breathe, compete with their colleagues, build healthy habits. Play is Alan's #1 source of traffic and the retention engine of all our health services. And we are B2B2C: companies pay, members choose to engage. Play is a differentiator in deals, and at renewal.

IS IT YOU WE’RE LOOKING FOR? MUST HAVES

• Retention and lifecycle marketing at scale on a consumer product - subscription, gaming, social, media, health and fitness. Where engagement and retention are the business.
• You build systems, not just campaigns - you can walk us through machinery you built that made the next campaign cheaper, and tell us what it cost you to get it adopted.
• Analytical rigour - you read a funnel, design a segment, set up a holdout, call a result. You are comfortable being accountable to a product metric.
• Horizontal operator - you have held many audiences and several countries at once. Volume and context switching, not depth on a single vertical.
• Genuinely hands on - you want to run the campaigns yourself at the start. This is the ramp up, and the condition for standardising well afterwards.
• Branding sensitivity : you can express the personality of the product you market and create great moments
• You write well and fast.