Lifecycle Marketing Manager - Email, Push & SMS (Remote)

Experian; Northern (KY); Hybrid; USD 83,000 - 143,000; Full time

Benefits offered by this job

Bonus plan

Medical, dental, vision

Remote/hybrid/in-office

Flexible time off

Job summary

Experian is seeking a Lifecycle Program Marketing Manager (Remote) to lead strategy and execution for email, push, and SMS campaigns in the home and mortgage space. You will manage lifecycle programs from planning through measurement, using performance data to improve customer communications and engagement.

You will partner with product, marketing, and analytics teams to deliver coordinated, personalized experiences, and will report to the Manager, Lifecycle Engagement & Loyalty.

Qualifications

• 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area.
• Experience delivering communication programs at an enterprise scale.
• Experience measuring campaign performance and using results to guide decisions.
• Experience working with cross-functional teams such as product, marketing, and analytics.
• Experience managing multiple CRM or digital communication initiatives with overlapping deadlines.
• Bachelor's degree in marketing, business, communications, or a related field.

Responsibilities

• Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical.
• Launch new CRM campaigns and improve existing programs.
• Own campaign performance measurement including open rates and click-through rates.
• Partner with analytics teams to evaluate results and share actionable findings.
• Coordinate CRM plans with product launches and business goals.
• Use audience segmentation and A/B testing to improve messaging.

Skills

Email marketing

CRM

Lifecycle marketing

Stakeholder collaboration

Education

Bachelor's degree in marketing, business, communications, or related field

Job description

Experian is seeking a Lifecycle Program Marketing Manager (Remote) to lead strategy and execution for email, push, and SMS campaigns in the home and mortgage space. You will manage lifecycle programs from planning through measurement, using performance data to improve customer communications and engagement.

You will partner with product, marketing, and analytics teams to deliver coordinated, personalized experiences, and will report to the Manager, Lifecycle Engagement & Loyalty.