Lifecycle CRM Marketing Lead (Remote)

Socket.dev; Costa Mesa, Northern (CA, KY); Hybrid; USD 105,000 - 145,000; Full time

Benefits offered by this job

Medical, dental, vision

401K with matching

Flexible work environment

Job summary

Experian is seeking a CRM Program Manager to lead strategy and execution for email, push, and SMS communications within the Home mortgage space. You will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications.

This is a remote position reporting to the Manager, Lifecycle Engagement & Loyalty. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences.

Qualifications

• 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area.
• Experience delivering communication programs at an enterprise scale.
• Experience measuring campaign performance and using results to guide decisions.
• Experience working with cross-functional teams such as product, marketing, analytics.

Responsibilities

• Lead lifecycle strategy and execution for email, push, and SMS campaigns.
• Launch new CRM campaigns and scale successful approaches.
• Own campaign performance measurement across open/click rates and product engagement.
• Collaborate with analytics to evaluate results, test hypotheses and share findings.
• Coordinate CRM plans with product launches, goals and initiatives.
• Use segmentation and A/B testing to improve messaging.
• Support multi-channel programs aligning business goals with customer needs.

Skills

CRM marketing

Lifecycle marketing

Cross-functional collaboration

AB testing

Enterprise campaigns

Education

Bachelor's degree

Job description

Experian is seeking a CRM Program Manager to lead strategy and execution for email, push, and SMS communications within the Home mortgage space. You will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications.

This is a remote position reporting to the Manager, Lifecycle Engagement & Loyalty. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences.