Lifecycle Marketing Manager

Clearly; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Rozmova is seeking a senior CRM marketer to own email and WhatsApp communications, shaping lifecycle flows and segmentation. You will partner with product, engineering and analytics to drive revenue and retention with a care-first approach.

You will build end-to-end channel strategies, run testing cadences, and report results clearly to the team. Candidates should have 3+ years in CRM and hands-on experience with Customer.io, Braze or Iterable, plus data reporting skills.

Qualifications

• 3+ years in CRM / lifecycle / retention marketing in product companies, including 1+ years owning the channel end-to-end with a revenue KPI.
• Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks.
• Comfort with data: you build your own reports and know how to prove that a campaign actually worked.
• Solid deliverability and GDPR basics.
• Strong writing and an ethical, care-driven approach to retention.

Responsibilities

• Own CRM across email and WhatsApp: strategy, flows, contact policy and results.
• Build and improve lifecycle flows (onboarding, activation, reactivation, win-back) based on user behaviour and product signals.
• Own segmentation: know which user attributes and events we have, and work with product on what's missing.
• Set up and maintain channel integrations together with engineering.
• Run a regular testing cadence and measure impact in revenue and retention, not just opens and clicks.
• Build channel reporting and explain results simply to the team.
• Keep communication caring, private and on-brand: nothing in a subject line or preview should reveal that someone is in therapy.

Skills

CRM / lifecycle marketing

Email marketing

Retention marketing

Data analysis

Deliverability

GDPR basics

Writing

Channel ownership

Tools

Customer.io

Braze

Iterable

SQL basics

Job description

About the roleRozmova & the company is a mental health marketplace that connects clients with licensed therapists. You'll own how we talk to users after sign-up, across email and WhatsApp. The goal is a channel that grows revenue and retention, and feels like care, not pressure.

This is a senior, hands-on role. You'll work closely with product, engineering and analytics, and have real autonomy over what we send, when, and to whom.

What you'll do

Own CRM across email and WhatsApp: strategy, flows, contact policy and results.Build and improve lifecycle flows (onboarding, activation, reactivation, win-back) based on user behaviour and product signals.Own segmentation: know which user attributes and events we have, and work with product on what's missing.Set up and maintain channel integrations together with engineering.Run a regular testing cadence and measure impact in revenue and retention, not just opens and clicks.Build channel reporting and explain results simply to the team.Keep communication caring, private and on-brand: nothing in a subject line or preview should reveal that someone is in therapy.

What you bring

3+ years in CRM / lifecycle / retention marketing in product companies, including 1+ years owning the channel end-to-end with a revenue KPI.Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks.Comfort with data: you build your own reports and know how to prove that a campaign actually worked.Solid deliverability and GDPR basics.Strong writing and an ethical, care-driven approach to retention.

Who you are

Owner: you finish what you start and take on areas nobody owns yet.

Systems thinker: you design how the whole channel works, not just the next campaign.

Clear communicator: you can explain complex logic simply.

Nice to have

WhatsApp Business API or push notifications.Experience in health, wellness or mental health products.SQL basics; Mixpanel, Looker or BigQuery.Working across two or more markets/languages.