Retention Marketing Lead (Email, SMS, Push)

Triplespeed; Los Angeles (CA); Presencial; USD 140.000 - 190.000; Tempo integral

Resumo da vaga

Triplespeed is seeking a Retention Marketing Lead to own email, SMS and push across our consumer apps. You’ll build the lifecycle programs that turn new users into paying, loyal customers, from onboarding and activation to conversion, renewal and win-back, owning the strategy, the flows and the numbers.

You’ll work with product, data, design and paid channels to ensure messaging matches the user journey and drives retention, LTV and revenue.

Qualificações

• 3–7 years in retention, lifecycle or CRM marketing.
• Track record of moving retention, LTV or revenue through email, SMS and push.
• Hands-on experience building flows and segments in Braze, Iterable, Klaviyo, Customer.io, Attentive or similar.
• Strong copywriting instincts and sharp timing for offers and creative.
• Comfort with data: cohort analyses, tests and clean numbers.
• Knowledge of deliverability, consent and SMS/email compliance.

Responsabilidades

• Own retention and lifecycle marketing across email, SMS and push for multiple consumer apps.
• Build and optimize automated flows: onboarding, activation, trial-to-paid, abandoned checkout, renewal, churn prevention and win-back.
• Plan and run campaigns with a clear calendar and high send cadence.
• Segment users by behavior, lifecycle stage and value, and personalize messaging.
• Write or direct copy and creative for subject lines, SMS, push, landing pages and in-app messages.
• Run A/B testing and scale wins.
• Own metrics: retention, LTV, churn, conversion, opt-in, opens, clicks and revenue per recipient.
• Grow and protect audiences: opt-in capture, deliverability, sender reputation and compliance.
• Work with product, data, design and paid acquisition to align lifecycle messaging with user journey.
• Set up and manage the retention stack (Braze, Iterable, Klaviyo, Customer.io, Attentive or similar), including event tracking.
• Grow into a leadership role and help build the retention team.

Conhecimentos

Retention marketing

Lifecycle marketing

CRM marketing

Copywriting

Data analysis

A/B testing

Segmentation

Ferramentas

Braze

Iterable

Klaviyo

Customer.io

Attentive

OneSignal

Descrição da vaga

We incubate viral consumer brands in the United States and scale them until they become independent companies.

In 12 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. We’re one of the fastest-growing bootstrapped companies in the world.

The role

We’re looking for a Retention Marketing Lead to own email, SMS and push across our consumer apps.

You’ll build the lifecycle programs that turn new users into paying, loyal customers, from onboarding and activation to conversion, renewal and win-back. You’ll own the strategy, the flows and the numbers, and your work will be judged by one thing: whether it grows retention, LTV and revenue.

What you’ll do

• Own retention and lifecycle marketing across email, SMS and push for multiple consumer apps.
• Build and optimize automated flows: welcome and onboarding, activation, trial-to-paid conversion, abandoned checkout, renewal, churn prevention and win-back.
• Plan and run campaigns, from launches and promotions to seasonal moments, with a clear calendar and a high send cadence.
• Segment users by behavior, lifecycle stage and value, and personalize messaging to each segment.
• Write or direct the copy, offers and creative for every message: subject lines, SMS, push notifications, landing pages and in-app messages.
• Run a constant A/B testing program on timing, frequency, offers, copy and creative, and scale what wins.
• Own the metrics: retention curves, LTV, churn, conversion, opt-in, open and click rates, unsubscribes and revenue per recipient.
• Grow and protect owned audiences: opt-in capture, list health, deliverability, sender reputation and SMS and email compliance (TCPA, CAN-SPAM).
• Work with product, data, design and paid acquisition so lifecycle messaging matches the user journey from first ad click to repeat purchase.
• Set up and manage the retention stack (Braze, Iterable, Klaviyo, Customer.io, Attentive, OneSignal or similar), including event tracking and integrations.
• Grow into a leadership role and help build the retention team.

Who we’re looking for

• 3–7 years in retention, lifecycle or CRM marketing at a consumer app, DTC brand or subscription business.
• A track record of moving retention, LTV or revenue through email, SMS and push, with numbers to show for it.
• Hands‑on experience building flows and segments in at least one major platform (Braze, Iterable, Klaviyo, Customer.io, Attentive or similar).
• Strong copywriting instincts and a sharp eye for offers, timing and creative.
• Comfort with data: you can pull your own numbers, build cohort and retention analyses, and design clean tests.
• Working knowledge of deliverability, consent and SMS and email compliance.
• Low ego, fast-moving and high‑ownership. You care about the craft, but you care more about whether the work moves the numbers.

Useful but not required

• Experience with subscription apps, paywalls, free trials and renewal flows.
• Experience in consumer fintech, marketplaces or collectibles.
• SQL, Amplitude, Mixpanel or similar analytics tools.
• Experience with in-app messaging, referral or loyalty programs.

What you get

• Own retention for consumer brands reaching millions.
• Work across multiple apps, markets and lifecycle channels, from the first push to the hundredth renewal.
• A direct path to leading a retention team at one of the fastest-growing bootstrapped companies in the world