Lifecycle & CRM Specialist - Remote

Replika; Oregon; Hybrid; USD 90,000 - 135,000; Full time

Job summary

Replika is seeking a Lifecycle & CRM Specialist to own the lifecycle program from onboarding through win-back across multiple channels, including email, in-app, and push. You’ll design segments, flows, copy, tests, and reporting to maximize revenue and retention for a global audience.

You’ll build and ship flows yourself, collaborate with product, ensure consent and privacy compliance, and drive measurable growth in paid conversions and renewals. Excellent written English is essential.

Qualifications

• Hands-on lifecycle or CRM experience at a consumer subscription app, with revenue results you can show.
• You've built flows yourself in a modern messaging platform like Braze, Customer.io, Iterable or Klaviyo.
• Strong with data. You build your own segments and read your own results without waiting for an analyst.
• You understand compliant communication for a global audience: consent, unsubscribes, GDPR, CAN-SPAM and their equivalents.
• You write good copy, or know exactly how to brief and edit it.
• You shape the strategy and do the implementation yourself.
• Excellent written English.

Responsibilities

• Build the core lifecycle flows: onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves and win-back.
• Convert free users. Work with product on in-app messages and offers that move people to paid at the right moment.
• Reactivate our base. Plan and run campaigns to lapsed users and our long-dormant email list, cleanly and within consent.
• Segment and personalize with product and subscription data, so each person gets the message that fits where they are.
• Test everything: timing, subject lines, offers, channels. Keep what wins and kill what doesn't.
• Own deliverability, list health and the reporting that ties every flow to revenue.

Skills

Lifecycle marketing

Data analysis

Copywriting

Strategic thinking

Remote collaboration

Tools

Braze

Customer.io

Iterable

Klaviyo

Job description

Lifecycle & CRM Specialist

About this role

Millions of people have already met Replika: free users who haven't upgraded yet, subscribers who've lapsed, and people who signed up years ago and drifted away. Almost none of them hear from us in a way that's worth opening. That's the biggest untapped channel we have, and you'll own it.

You'll build our lifecycle program from the ground up. Email first, then in-app messages, push and any other channel that gets the right message to the right person at the right moment. Onboarding, free-to-paid conversion, renewals, win-back, product launches. The goal is revenue and retention, not open rates.

This is a hands-on role. You'll help set the lifecycle strategy and build it yourself: the segments, the flows, the copy, the tests and the reporting. Our users are in almost every country, so you'll work within consent and privacy rules for a global audience, and you'll know how to design a program that is both compliant and effective.

What You’ll Be Doing

• Build the core lifecycle flows: onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves and win-back.
• Convert free users. Work with product on in-app messages and offers that move people to paid at the right moment.
• Reactivate our base. Plan and run campaigns to lapsed users and our long-dormant email list, cleanly and within consent.
• Segment and personalize with product and subscription data, so each person gets the message that fits where they are.
• Test everything: timing, subject lines, offers, channels. Keep what wins and kill what doesn't.
• Own deliverability, list health and the reporting that ties every flow to revenue.

What We’re Looking For

• Hands-on lifecycle or CRM experience at a consumer subscription app, with revenue results you can show.
• You've built flows yourself in a modern messaging platform like Braze, Customer.io, Iterable or Klaviyo.
• Strong with data. You build your own segments and read your own results without waiting for an analyst.
• You understand compliant communication for a global audience: consent, unsubscribes, GDPR, CAN-SPAM and their equivalents.
• You write good copy, or know exactly how to brief and edit it.
• You shape the strategy and do the implementation yourself.
• Excellent written English.

Bonus Points

• In-app messaging and push experience on iOS and Android.
• Deliverability experience: domain reputation, warming, and bringing a large dormant list back safely.
• Experience with web and app subscription billing and the events it sends.
• You've worked on a product where trust and tone really matter.

What You’ll Get

• Flexible job schedule and generous vacation policy.
• Direct impact on millions of worldwide users within months.
• Push the boundaries of applied AI in a consumer setting.
• Fully remote, able to work CET hours.