Lifecycle Marketing Manager (Fully Remote)

Rozmova & Clearly; United States; Remote; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Rozmova & Clearly is a mental health marketplace connecting clients with licensed therapists. The team is senior, hands-on, and care-driven, focusing on empathetic communication and data-informed decisions to improve outcomes.

The role owns all CRM across email and WhatsApp, builds lifecycle flows from user behavior signals, and drives revenue through testing and measurement while maintaining GDPR standards and strong writing.

Qualifikationen

• 3+ years in CRM/lifecycle/retention marketing with revenue KPI ownership.
• Hands-on with Customer.io, Braze or Iterable; data comfort and GDPR basics.
• Strong writing and an ethical, care-driven approach.

Aufgaben

• Own CRM strategy, flows, contact policy, and results across email and WhatsApp.
• Build lifecycle flows and segmentation from user behaviour and product signals.
• Run testing, measure revenue impact, and build simple reporting.

Kenntnisse

CRM marketing

Lifecycle marketing

Email marketing

WhatsApp marketing

Data-driven

Tools

Customer.io

Braze

Iterable

Jobbeschreibung

• Mental health marketplace connecting clients with licensed therapists.
• You own post-signup communication across email and WhatsApp, driving revenue and retention.

What you'll do:

• Own CRM strategy, flows, contact policy, and results across email and WhatsApp.
• Build lifecycle flows and segmentation from user behaviour and product signals.
• Run testing, measure revenue impact, and build simple reporting.

What you bring:

• 3+ years in CRM/lifecycle/retention marketing with revenue KPI ownership.
• Hands-on customer.io, Braze, Iterable or similar; data comfort and GDPR basics.
• Strong writing and an ethical, care-driven approach.

Who you are:

• Owner: you finish what you start and take on unowned areas.
• Systems thinker: you design the whole channel, not just campaigns.
• Clear communicator: you explain complex logic simply.

Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. The team is senior, hands-on, and care-driven, with a focus on empathetic communication and data-informed decisions.