Lifecycle Marketing Manager

EZY Media; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

EZY Media is seeking a Senior Paid Media Strategist to own cross-channel strategy, scale budgets, and test creatives that convert for DTC brands. You will translate insights into briefs and rapid iteration frameworks, and partner with creative pods to drive growth.

You will mentor a pod, lead integrated performance initiatives, and advance measurement and reporting with strong expertise in GA4, SQL/Python, and platform tools. Remote role across North America.

Qualifications

• 5+ years across paid social and paid search.
• Deep performance forecasting experience.
• Collaborative partner to creative pods.
• Translate insights into briefs, storyboards, and rapid iteration frameworks.
• Skilled in scripting and content direction.
• Partners with video and design teams.
• Level up measurement frameworks, automate reporting, and uncover insights.
• 8+ years leading integrated performance teams.
• Strong executive communication and planning.
• Design lifecycle journeys and launch experiments across email and SMS.
• Hands-on Klaviyo or Braze experience.
• Able to brief copy and creative with clear hypotheses.
• Maintain campaign tooling and data handoffs across teams.
• Familiar with Salesforce and HubSpot workflows.
• Source and develop channel partnerships for co-marketing.

Responsibilities

• Own cross-channel strategy and scale budgets.
• Test creatives that convert for DTC brands.
• Translate insights into briefs and rapid iteration frameworks.
• Elevate measurement and dashboards for smarter investments.
• Shape omni-channel roadmaps and mentor a pod of strategists.

Skills

Paid media strategy

Performance forecasting

Cross-functional collaboration

Executive communication

Data analysis

SQL/Python

Klaviyo/Braze

Dashboard reporting

Mentoring a pod

Partner management

Campaign tooling

Salesforce workflows

Tools

Klaviyo

Braze

GA4

Google Ads

Ads Manager

Salesforce

HubSpot

SQL

Python

Job description

Do Your Best Work With a Team That Wins Together

We are strategists, operators, and storytellers drivingperformance marketing outcomes for scaling brands. Bring yourcuriosity, collaborate with world-class teammates, and ship workthat moves the needle.

We build channel breakthroughs as one integrated team

Our pods blend media, lifecycle, creative, and analyticsexpertise so every idea is grounded in insight and executed withprecision. You will partner directly with decision makers, ownbold initiatives, and see how your work unlocks growth forambitious brands.

How We Work Together

These principles guide how we prioritize work, give feedback, andshow up for one another and our clients every day.

Benefits & Support

Designed Around Flexibility and Growth

We invest in the whole person so you can do work you are proud ofand still have energy for the people and passions that matteroutside of the laptop.

Hiring Process

What to Expect

Our process is designed to be collaborative and transparent so youalways know where you stand.

Open Roles

Join a Team of Builders

We are growing across media, lifecycle, creative, and analytics.Explore current openings below.

Remote — North America

Senior Paid Media Strategist

Own cross-channel strategy, scale budgets, and test creativethat converts for DTC brands.

• 5+ years across paid social andpaid search
• Deep performance forecastingexperience
• Collaborative partner tocreative pods

Translate insights into briefs, storyboards, and rapiditeration frameworks that amplify performance.

• Skilled in scripting andcontent direction
• Partners closely with video anddesign teams

Level up measurement frameworks, automate reporting, anduncover insights that drive smarter investments.

• Expert in GA4, attribution, andexperimentation
• Comfort with SQL or Python fordeeper analysis
• Builds executive-readydashboards and narratives

Shape omni-channel roadmaps and mentor a pod of strategistsdelivering ambitious revenue targets.

• 8+ years leading integratedperformance teams
• Strong executive communicationand planning

Design lifecycle journeys, lead segmentation, and launchexperiments across email and SMS.

• Hands-on Klaviyo or Brazeexperience
• Able to brief copy and creativewith clear hypotheses

Maintain campaign tooling, orchestrate launches, andensureflawless data handoffs across teams.

• Process-minded with impeccableattention to detail
• Familiar with Salesforce andHubSpot workflows

Source and develop channel partnerships that unlockco-marketing, tech integrations, and lead flow.

• Experience negotiating partneragreements
• Builds and manages jointgo-to-market plans

Support media launches, QA assets, and surface insights thatkeep campaigns running smoothly.

• 1-2 years in paid media oragency operations
• Comfortable inside Ads Managerand Google Ads
• Organized, proactive, anddetail-oriented

Ready to design the next growth breakthrough?

We are hiring across strategy, creative, and analytics.