Marketing Manager, Performance & Lifecycle

Brand Knew; Los Angeles (CA); On-site; USD 72,000 - 85,000; Full time

Benefits offered by this job

Growth opportunities

Diverse client roster

Collaborative culture

Healthcare (medical) coverage

Disability insurance

401(k) eligibility after one year

Unlimited cold brew

Job summary

Brand Knew is seeking a Marketing Manager, Performance & Lifecycle to drive performance-driven marketing for a diverse client roster. You will shape paid social concepts and lifecycle programs across email and SMS, translating data into actionable campaigns that move customers from awareness to conversion and retention.

You will collaborate with paid media, design, copy, and account teams to develop creative concepts, optimize messaging, and deliver results.

Qualifications

• 3+ years of experience in performance marketing, lifecycle marketing, growth marketing, or a related agency or brand-side role.
• Experience developing creative concepts and messaging specifically for paid media.
• Strong understanding of paid social creative and how creative decisions influence campaign performance.
• Working knowledge of paid social metrics and the ability to interpret performance data with a media team.
• Hands-on experience with lifecycle marketing across email and SMS, including campaigns and automated flows.
• Experience with Klaviyo or a comparable lifecycle marketing platform.
• Understanding of lifecycle strategy, including segmentation, testing, retention, re-engagement, and optimization.
• Strong copywriting and messaging instincts adaptable across paid creative, email, SMS, and client voices.
• Demonstrated ability to turn performance insights into actionable marketing recommendations.
• Strong presentation, writing, communication, and collaboration skills.

Responsibilities

• Develop original static and video concepts for paid social campaigns across our client roster.
• Translate client goals, audience insights, brand positioning, performance data, and marketing opportunities into actionable ideas.
• Write clear concepts, hooks, messaging angles, copy directions for designers and editors.
• Review paid social performance with the media team and identify opportunities for new concepts and directions.
• Use metrics like hook rate, CTR, CPC, ROAS to evaluate performance and inform testing.
• Develop and manage lifecycle marketing campaigns across email and SMS, including automation flows.
• Build, QA, and optimize lifecycle campaigns in Klaviyo or comparable platforms.
• Develop messaging strategies that support conversion, retention, re-engagement across the customer journey.
• Present performance insights and recommendations to clients and internal teams.
• Create and maintain campaign launch documents, briefs, and timelines to stay organized.

Skills

Performance marketing

Lifecycle marketing

Paid social concepts

Data-driven decision making

Copywriting instincts

Presentation & collaboration

Tools

Klaviyo

Email & SMS platforms

Familiar with paid media tools

Job description

Brand Knew is looking for a Marketing Manager, Performance & Lifecycle to support performance-driven marketing across a diverse roster of clients.

This role spans paid creative strategy and lifecycle marketing, with a focus on translating performance insights, client goals, and audience behavior into actionable marketing initiatives across paid social, email, and SMS.

You should understand what makes creative perform across paid channels, how to use data to inform what comes next, and how lifecycle marketing can move customers from consideration through conversion, retention, and re-engagement. You will work closely with our paid media, design, copy, and account teams to develop creative concepts, build lifecycle campaigns, and keep client initiatives moving forward.

NOTE: Applications without a resume, or that are not fully and properly filled out, will not be considered.

Responsibilities

• Develop original static and video concepts for paid social campaigns across our client roster
• Translate client goals, audience insights, brand positioning, performance data, and broader marketing opportunities into actionable creative and messaging ideas
• Write clear concepts, hooks, messaging angles, copy direction, and briefs for designers, editors, creators, and other creative partners
• Review paid social performance in partnership with the media team and identify opportunities for new concepts, iterations, messaging angles, and creative directions
• Use metrics such as hook rate, hold rate, click-through rate, conversion rate, CPA, and ROAS to evaluate creative performance and inform future testing
• Develop and manage lifecycle marketing campaigns across email and SMS, including both one-off campaigns and automated flows
• Build, QA, and optimize lifecycle campaigns in Klaviyo or comparable email and SMS platforms
• Develop messaging and campaign strategies that support conversion, retention, re-engagement, and other stages of the customer journey
• Review lifecycle performance and identify opportunities to improve messaging, creative, segmentation, cadence, and campaign strategy
• Identify opportunities to carry learnings, messaging, and creative themes across paid media and lifecycle channels
• Build strategy decks and confidently present performance insights, marketing recommendations, and next steps internally and to clients
• Create and maintain campaign launch documents, creative trackers, calendars, timelines, and other materials that keep client initiatives organized and moving forward
• Support the day-to-day execution of client work by documenting decisions, coordinating next steps, tracking deliverables, and following up with internal teams ahead of key deadlines
• Provide clear, actionable feedback throughout the creative and campaign development process to ensure the final work reflects the original strategy
• Manage multiple client priorities while maintaining a high level of organization, attention to detail, and follow-through

Requirements

• 3+ years of experience in performance marketing, lifecycle marketing, growth marketing, or a related agency or brand-side role
• Experience developing creative concepts and messaging specifically for paid media
• A strong understanding of paid social creative and how creative decisions influence campaign performance
• Working knowledge of paid social metrics and the ability to interpret performance data in partnership with a media team
• Hands-on experience with lifecycle marketing across email and SMS, including campaigns and automated flows
• Experience working in Klaviyo or a comparable lifecycle marketing platform
• An understanding of lifecycle strategy, including segmentation, testing, retention, re-engagement, and optimization
• Strong copywriting and messaging instincts with the ability to adapt across paid creative, email, SMS, and different client voices
• Demonstrated ability to turn performance insights into clear, actionable marketing recommendations
• Strong presentation, writing, communication, and collaboration skills
• The ability to balance performance goals with each client’s brand voice and creative standards
• Strong organizational skills and comfort working across several fast-moving client accounts

Nice To Have

• Experience working in an agency environment
• Experience working across a range of consumer-facing brands and customer journeys
• Experience contributing to landing page, conversion rate optimization, or broader customer journey strategy
• Familiarity with Meta, TikTok, Google, and other performance marketing platforms
• Hands-on experience with Figma, Canva, or other creative tools is welcome, but it is not required for this role

Perks

• Significant opportunity for growth within the company
• The opportunity to work with a diverse roster of clients and talented team members
• A collaborative and creative company culture
• Health care coverage, including dental and vision
• Long-term disability insurance
• 401(k) eligibility after one year
• Unlimited cold brew

$72,000 - $85,000 a year