Enterprise Lifecycle Marketing Lead — AI-Driven Growth

Lovable; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Lovable is seeking a high-impact lifecycle marketing leader to own demand-gen nurture flows for net-new prospects and lifecycle programs for customers. You will leverage AI-enabled personalization to optimize messaging and engagement across channels.

In this hands-on role, you’ll design adaptive lifecycle systems, apply automation within HubSpot, and partner with Data, GTM, and Product teams to deliver timely, valuable, and brand-consistent experiences.

Qualifications

• 8+ years in B2B lifecycle/CRM marketing or related discipline.
• 3+ years hands-on with HubSpot or similar marketing platforms.
• Proven deliverability, list hygiene, and sender reputation experience.
• Strong data-driven decision-making and analytics.

Responsibilities

• Operate lifecycle marketing across activation, engagement, upsell and expansion for enterprise prospects and customers.
• Execute ad-hoc lifecycle sends (launches, experiments, GTM moments).
• Design adaptive lifecycle programs that decide who, when, where to message and content to send.
• Apply AI and automation to content generation, personalization, segmentation, and decisioning in HubSpot.
• Build experimentation frameworks to measure incremental impact and avoid over-attribution.
• Partner with Data, GTM, and Product to ensure timely, valuable lifecycle messaging.
• Ensure lifecycle messages enhance Lovable’s brand and relevance.

Skills

Lifecycle marketing

HubSpot

Email deliverability

Data-driven decisions

AI & automation in marketing

Lifecycle systems design

Content craft

Ambiguity management

Tools

HubSpot

Job description

Lovable is seeking a high-impact lifecycle marketing leader to own demand-gen nurture flows for net-new prospects and lifecycle programs for customers. You will leverage AI-enabled personalization to optimize messaging and engagement across channels.

In this hands-on role, you’ll design adaptive lifecycle systems, apply automation within HubSpot, and partner with Data, GTM, and Product teams to deliver timely, valuable, and brand-consistent experiences.