Lifecycle Marketing Leader - AI-Driven Growth

United States Digital Space LLC; Austin (TX); On-site; USD 140,000 - 220,000; Full time

Job summary

United States Digital Space LLC in Austin seeks a strategic, data-driven Lifecycle Marketing Leader to drive the next evolution of our marketing programs across prospect and customer audiences.

You will build and lead a high-performing team, define scalable lifecycle strategies, and partner with Product, Marketing, Customer Success, and Revenue teams to accelerate adoption of AI capabilities and deliver measurable business value.

Qualifications

• Proven track record of developing and scaling lifecycle programs in B2B SaaS.
• Strong collaboration across Marketing, Product, Customer Success, and Revenue teams.
• Data-driven marketer who translates insights into outcomes.
• Experience leading teams and building programs for lifecycle marketing.
• Curiosity and adaptability to shape lifecycle marketing’s future.

Responsibilities

• Define and lead lifecycle marketing strategy across audiences with measurable outcomes.
• Build and develop a high-performing Lifecycle Marketing team.
• Own and optimize lifecycle programs spanning onboarding, activation, adoption, engagement, and expansion.
• Develop and scale product adoption strategies, including AI capabilities.
• Partner with Product, Product Marketing, Customer Success, and Revenue teams.
• Lead audience strategies, segmentation, and personalized journeys.
• Establish a lifecycle measurement framework linking programs to outcomes.
• Build a culture of experimentation and continuous optimization.
• Collaborate on company initiatives to demonstrate customer engagement best practices.
• Champion AI adoption in Lifecycle Marketing.
• Collaborate with demand generation teams to develop nurture strategies.
• Partner with Customer Advocacy and Community to deepen engagement.
• Establish scalable cross-functional processes and ways of working.

Skills

Strategic lifecycle leader

People leadership

Customer-centric marketer

Cross-functional collaboration

Data-driven decision making

Experimentation mindset

AI in marketing

Job description

United States Digital Space LLC in Austin seeks a strategic, data-driven Lifecycle Marketing Leader to drive the next evolution of our marketing programs across prospect and customer audiences.

You will build and lead a high-performing team, define scalable lifecycle strategies, and partner with Product, Marketing, Customer Success, and Revenue teams to accelerate adoption of AI capabilities and deliver measurable business value.