Lifecycle Marketing Director - AI-Driven Growth

United States Digital Space LLC; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

United States Digital Space LLC is seeking a strategic lifecycle marketing leader to shape and scale our B2B SaaS lifecycle programs. You will build a high-performing team, define audience journeys, and connect engagement to measurable outcomes across prospect and customer audiences.

You will partner with Product Marketing, Product, Customer Success, Revenue, and Marketing Ops to drive adoption of AI capabilities and accelerate time-to-value, contributing to retention and expansion as the

Qualifications

• A strategic lifecycle leader with a proven track record of developing and scaling programs that drive prospect conversion, product adoption, customer engagement, retention, and expansion within B2B SaaS organizations.
• A builder and people leader who thrives on developing talent, establishing clear priorities, and creating the structure and culture needed for a team to do its best work.
• A customer-centric marketer who understands the relationship between product adoption, time-to-value, customer outcomes, and long-term retention, and knows how to translate those insights into effective lifecycle strategies.
• A highly collaborative leader who excels at building trusted relationships and influencing stakeholders across Marketing, Product, Customer Success, Sales, and Revenue teams.
• An analytical thinker who can connect customer behavior, product usage, and marketing performance to business outcomes, using data to inform strategy, guide investment, and communicate impact.
• A curious and innovative marketer who embraces experimentation, challenges conventional approaches, and actively explores how AI and emerging technologies can improve customer engagement

Responsibilities

• Define and lead the next evolution of the company's lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes
• Build, lead, and develop a high-performing Lifecycle Marketing team, hiring and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth
• Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with the company
• Develop and scale product adoption strategies that help customers discover, activate, and realize value from the company's evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities
• Partner closely with Product, Product Marketing, Customer Success, and Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion
• Lead the development of sophisticated audience strategies, segmentation frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale
• Establish a comprehensive lifecycle measurement framework that connects program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership
• Build a rigorous culture of experimentation and continuous optimization, developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels
• Serve as a strategic leader for the company-at-the company initiatives, exploring innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation
• Champion the thoughtful adoption of AI and emerging technologies within Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement
• Collaborate with Integrated Campaigns, Regional Marketing, and other Demand Generation teams to develop prospect nurture strategies that improve engagement, conversion, and pipeline progression while ensuring alignment with broader go-to-market priorities
• Partner with Customer Advocacy and Community teams to create coordinated customer experiences that deepen engagement and reinforce the value customers realize from the company.
• Establish scalable processes, systems, and cross-functional ways of working that enable the team to execute with excellence, prioritize high-impact initiatives, and continuously evolve its capabilities as the business grows

Skills

Lifecycle marketing

Data-driven decision making

Team leadership

Cross-functional collaboration

AI & experimentation

Customer journey mapping

Job description

United States Digital Space LLC is seeking a strategic lifecycle marketing leader to shape and scale our B2B SaaS lifecycle programs. You will build a high-performing team, define audience journeys, and connect engagement to measurable outcomes across prospect and customer audiences.

You will partner with Product Marketing, Product, Customer Success, Revenue, and Marketing Ops to drive adoption of AI capabilities and accelerate time-to-value, contributing to retention and expansion as the