Lifecycle Marketing Manager

Edible Brands; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Edible Brands in Atlanta, GA is seeking a Lifecycle Marketing Manager to lead personalized lifecycle campaigns across email, SMS, push and other owned channels, leveraging insights to boost engagement, retention, and customer lifetime value.

You will collaborate with Marketing, Product, Analytics, Creative, and Technology teams to optimize customer journeys, test new ideas, and drive growth across our multi-brand portfolio. This onsite role reports to the Marketing organization.

Qualifications

• 3–5+ years of lifecycle marketing, CRM, email marketing, or marketing automation.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs.
• Strong understanding of segmentation, personalization, automation, A/B testing, and campaign reporting.
• Experience using customer data to optimize campaigns and improve engagement, retention, and CLV.
• Working knowledge of CRM systems and marketing tech integrations.

Responsibilities

• Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels.
• Build customer segments and personalized messaging that improve engagement, retention, and repeat purchases.
• Own campaign execution from planning to deployment, reporting, and optimization.
• Design and maintain automated customer journeys that improve the customer experience and drive measurable results.
• Collaborate with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences.
• Analyze campaign performance and leverage insights to optimize messaging, timing, and audience targeting.
• Lead A/B testing initiatives to improve campaign effectiveness and customer engagement.
• Support integration and optimization of marketing automation platforms, customer data, and lifecycle tools.
• Maintain data quality and troubleshoot campaign or platform issues as needed.
• Evaluate channel orchestration strategies to determine the optimal use of Email, SMS, and Push throughout the customer lifecycle.
• Stay informed on lifecycle marketing trends, emerging technologies, and best practices to continuously improve our programs.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

A/B testing

Campaign reporting

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

Twilio Segment

Twilio SendGrid

Cordial

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Lifecycle Marketing Manager

Atlanta, GA, US

2 days ago Requisition ID: 2028

Lifecycle Marketing Manager

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture

As our Lifecycle Marketing Manager, you'll help drive customer engagement and retention by developing and executing personalized lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels. You'll own the end-to-end execution of campaigns, leveraging customer insights, segmentation, and automation to create meaningful experiences that strengthen customer relationships and support business growth across brands.

Working closely with Marketing, Product, Analytics, Creative, and Technology teams, you'll optimize customer journeys, test new ideas, and use data-driven insights to continuously improve campaign performance and customer lifetime value.

Location: This position will work onsite from our Corporate Office in Sandy Springs, GA, Monday–Friday.

What That Looks Like Day to Day:

• Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels.
• Build customer segments and personalized messaging that improve engagement, retention, and repeat purchases.
• Own campaign execution from planning and audience selection through deployment, reporting, and optimization.
• Design and maintain automated customer journeys that improve the customer experience and drive measurable results.
• Partner with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences.
• Analyze campaign performance and leverage insights to continuously optimize messaging, timing, and audience targeting.
• Lead A/B testing initiatives to improve campaign effectiveness and customer engagement.
• Support the integration and optimization of marketing automation platforms, customer data, and lifecycle tools.
• Maintain strong data quality and troubleshoot campaign or platform issues as needed.
• Evaluate channel orchestration strategies to determine the optimal use of Email, SMS, and Push throughout the customer lifecycle.
• Stay informed on lifecycle marketing trends, emerging technologies, and best practices to continuously improve our programs.

What You Bring:

• 3–5+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably within retail, e-commerce, or consumer brands.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs
• Strong understanding of customer segmentation, personalization, marketing automation, A/B testing, and campaign performance reporting.
• Experience using customer data to optimize marketing campaigns and improve engagement, retention, and customer lifetime value.
• Working knowledge of CRM systems, customer data, and marketing technology integrations.

How You Work:

• You are highly organized and excel at managing multiple campaigns simultaneously.
• You enjoy using data to solve problems and identify opportunities for improvement.
• You collaborate effectively across teams and build strong working relationships.
• You are proactive, curious, and continuously look for ways to improve the customer experience.
• You balance creativity with analytical thinking to deliver measurable business results.
• You thrive in a fast-paced environment and adapt quickly to changing priorities.

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.