Lifecycle Growth Marketing Lead — Personalization & Engagement

Socket.dev

Atlanta (GA)

On-site

USD 90,000 - 120,000

Full time

4 days ago

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Job summary

Edible Brands is seeking a Lifecycle Marketing Manager in Atlanta, GA to own end-to-end lifecycle campaigns across email, SMS, push, and other channels, driving customer engagement and retention across its portfolio including Edible Arrangements®, Rōti, edibles.com, and BerryDirect®. You will build segments, automate journeys, and leverage data to optimize lifetime value with cross-functional teams.

You will collaborate with Marketing, Product, Analytics, Creative, and Engineering to test ideas,

Qualifications

3–5+ years of lifecycle marketing, CRM, email marketing, or marketing automation, preferably within retail, e-commerce, or consumer brands.
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs.

Responsibilities

Develop and execute lifecycle campaigns across email, SMS, push notifications, and other owned channels.
Build customer segments and personalized messaging to improve engagement and retention.
Own campaign execution from planning to deployment, reporting, and optimization.
Design and maintain automated customer journeys to improve customer experience and drive measurable results.
Collaborate with Marketing, Product, Analytics, Creative, and Engineering to launch campaigns.