Lifecycle Marketing Lead — Personalization & Growth

Bilt; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Equity and bonus

Health insurance

401k with match

Commuter benefits

Unlimited PTO

Bilt Points

Team events

Job summary

Bilt is seeking a Senior Manager, Lifecycle Marketing to own activation and retention for Bilt Rewards members and network partners. You will design personalized user journeys across email, push, and text, informed by predictive affinity modeling and user engagement patterns.

This hands-on IC role sits in the Growth team's Lifecycle pod. You’ll work autonomously with scope to influence product marketing, engineering, and data teams, driving lifecycle programming and adoption of benefits.

Qualifications

• 5+ years of lifecycle marketing experience.
• Strong intuition for the user and balancing CX with business needs.
• Extensive experience with Braze and Liquid.
• Expertise building emails with HTML and CSS.
• Experience partnering with engineering to trigger and automate campaigns in Braze.
• Exposure to martech platforms such as Census, Segment, FullStory.

Responsibilities

• Develop personalized, contextual lifecycle journeys in Braze.
• Create and evolve email templates using HTML/CSS and Liquid.
• Arbitrate content to show relevant information at the right time.
• Stand up lifecycle dashboards with data team to monitor campaigns.

Skills

Lifecycle marketing

User journey design

HTML/CSS

Liquid templating

Cross-functional collaboration

Strong communication

Startup environment

Tools

Braze platform

Census

Segment

FullStory

Job description

Bilt is seeking a Senior Manager, Lifecycle Marketing to own activation and retention for Bilt Rewards members and network partners. You will design personalized user journeys across email, push, and text, informed by predictive affinity modeling and user engagement patterns.

This hands-on IC role sits in the Growth team's Lifecycle pod. You’ll work autonomously with scope to influence product marketing, engineering, and data teams, driving lifecycle programming and adoption of benefits.