Marketing Program Lead, US Consumer Services (Hybrid)

Western Union; Atlanta (GA); Hybrid; USD 89,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Parental leave

Paid time off

Job summary

Western Union is seeking an Assistant Manager, US Consumer Services Marketing to plan, develop, and execute marketing initiatives across the US Consumer Services portfolio. You will manage multiple programs end-to-end, collaborating with product, sales, creative, digital, analytics, legal, compliance, operations, and external partners to deliver on business priorities.

The role requires translating business needs into actionable plans, managing complex approvals, and ensuring campaigns and

Qualifications

• 3+ years of experience in marketing, campaign management, project management, communications, product marketing, partner marketing, or a related field.
• 2+ years of organizational and project-management skills, with demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience coordinating marketing projects from concept through execution.
• Experience developing customer communications, digital content, sales enablement materials, or retail marketing assets.
• Ability to coordinate cross-functional teams and manage complex review and approval processes.
• Ability to translate business and product requirements into clear, customer-focused marketing materials.

Responsibilities

• Support the development and execution of integrated marketing initiatives across US Consumer Services products, including Bill Pay, lending, prepaid services, digital products, and other emerging consumer services.
• Manage assigned marketing programs from initial planning and creative briefing through approvals, production, deployment, and performance reporting.
• Translate business objectives and product requirements into clear marketing strategies, campaign plans, creative briefs, and customer-facing communications.
• Maintain marketing calendars, project plans, and status reports across multiple concurrent initiatives.
• Coordinate with internal stakeholders, cross functional partners, and external partners to gather requirements, resolve issues, and keep projects moving forward.
• Identify project risks, dependencies, and resource needs, and escalate issues when appropriate.
• Support the development of annual marketing strategies, roadmaps, and campaign calendars across products, channels, and customer segments.

Skills

Marketing strategy

Campaign management

Project management

Communications

Product marketing

Partner marketing

Cross-functional collaboration

Content development

Education

Bachelor’s degree in marketing, communications, business, or a related field

Tools

Microsoft Lists

SharePoint

Jira

Smartsheet

Job description

Western Union is seeking an Assistant Manager, US Consumer Services Marketing to plan, develop, and execute marketing initiatives across the US Consumer Services portfolio. You will manage multiple programs end-to-end, collaborating with product, sales, creative, digital, analytics, legal, compliance, operations, and external partners to deliver on business priorities.

The role requires translating business needs into actionable plans, managing complex approvals, and ensuring campaigns and