Lifecycle Marketing Lead - B2B SaaS (NYC Hybrid)

ABACUM; New York (NY); Ibrido; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity package

Vacation policy

Medical insurance

L&D budget

Meditopia access

Language courses

Descrizione del lavoro

Abacum is seeking a hands-on Lifecycle Marketing Lead based in New York. You will own lifecycle programs from first interest through sales, design nurture tracks, and define lead readiness while ensuring smooth handoffs to the sales team.

You will build and optimize campaigns with a strong emphasis on data-driven results. You will manage the marketing automation stack, report on conversions and pipeline impact, and continuously test offers and audience segments to improve performance.

Competenze

• 5+ years in lifecycle marketing at a seed to Series B B2B company or equivalent.
• Strong analytical mindset with the ability to translate data into action.
• Hands-on in building marketing automation workflows and managing data hygiene.

Mansioni

• Own lifecycle programs from first interest to sales conversation.
• Design nurture tracks and scoring to match buyer stages.
• Define lead readiness and routing to sales.
• Connect engagement signals to follow-up programs.
• Manage the marketing automation stack day to day.
• Report on stage conversions and pipeline impact.
• Test offers and timing to optimize performance.

Conoscenze

Lifecycle marketing

HubSpot

Marketing analytics

SQL basics

Cross-functional collaboration

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

HubSpot workflows

SQL

Excel

Descrizione del lavoro

Abacum is seeking a hands-on Lifecycle Marketing Lead based in New York. You will own lifecycle programs from first interest through sales, design nurture tracks, and define lead readiness while ensuring smooth handoffs to the sales team.

You will build and optimize campaigns with a strong emphasis on data-driven results. You will manage the marketing automation stack, report on conversions and pipeline impact, and continuously test offers and audience segments to improve performance.