Lifecycle Marketing Lead: Engage & Convert at Scale

When; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

When is a health insurance decision platform that targets employees undergoing qualifying life events. The role focuses on owning lifecycle campaigns that drive engagement and enrollment for When Choice and When Medicare.

The ideal candidate has 5+ years in lifecycle or growth marketing with direct ownership of conversion metrics, plus hands-on automation and CRM skills to segment audiences and analyze funnel performance.

Qualifications

• 5+ years in lifecycle, growth, or engagement marketing with direct ownership of conversion metrics.
• Hands-on marketing automation/CRM skills and analytical fluency to build segmentation and read the funnel.

Responsibilities

• Own the marketing engine that drives eligible employees to engage and enroll at qualifying life events.
• Multi-channel lifecycle campaigns across email, SMS, direct mail, print, and landing pages for When Choice and When Medicare.
• Medicare 64½ outreach journeys, separation journeys, client playbooks, and conversion testing.

Skills

Lifecycle marketing

Growth marketing

Engagement marketing

Tools

Marketing automation

CRM

Job description

When is a health insurance decision platform that targets employees undergoing qualifying life events. The role focuses on owning lifecycle campaigns that drive engagement and enrollment for When Choice and When Medicare.

The ideal candidate has 5+ years in lifecycle or growth marketing with direct ownership of conversion metrics, plus hands-on automation and CRM skills to segment audiences and analyze funnel performance.