Lifecycle Engagement Marketing Lead — Remote

When; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance fully paid

Stock options

Remote work

Job summary

When is the enterprise platform for guided health insurance decisions at every qualifying life event. You will build and run the marketing engine that reaches eligible employees and members at their moment of decision, and moves them through enrollment.

This remote role requires leading multi-channel campaigns, owning funnel metrics, and collaborating with licensed agents to optimize engagement and conversions.

Qualifications

• 5+ years in lifecycle, growth, or engagement marketing with direct ownership of conversion metrics.
• Experience running multi-channel campaigns at scale with documented lift.
• Hands-on with marketing automation and CRM; capable of building campaigns.
• Strong writing ability to produce clear, plain-language copy.
• Analytical fluency: segment, funnel, and test with defendable results.

Responsibilities

• Design, build, and run multi-channel outreach programs reaching eligible populations.
• Own the Medicare outreach journey end to end with proactive education sequences.
• Own the When Choice separation journey during the election window with decision support.
• Build segmentation and cadence logic reflecting real timelines and deadlines.
• Own engagement and enrollment KPIs; report weekly with clear insights.
• Run testing on creative, subject lines, channels, and timing to improve results.
• Collaborate with licensed agents to tighten handoffs and close the loop.
• Improve landing pages and inbound flows in partnership with design and product.
• Create co-branded engagement playbooks for clients and support launch communications.
• Tailor programs to segments: large self-insured, Medicare-eligible, and ICHRA groups.

Skills

Lifecycle marketing

Multi-channel campaigns

Copywriting

Analytical thinking

Campaign measurement

Tools

HubSpot

Marketo

Braze

Iterable

Job description

When is the enterprise platform for guided health insurance decisions at every qualifying life event. You will build and run the marketing engine that reaches eligible employees and members at their moment of decision, and moves them through enrollment.

This remote role requires leading multi-channel campaigns, owning funnel metrics, and collaborating with licensed agents to optimize engagement and conversions.