Lifecycle Marketing Lead — Email, SMS & Push

Socket.dev; Miami Gardens (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance

Long-term disability insurance

Event ticket benefits

Employee gym

Subsidized lunch program

401k

Paid time off

Company holidays

Job summary

Socket.dev is seeking a Senior Manager, Lifecycle Marketing to lead strategy and execution of customer communications across email, SMS, and app push for flagship events. You will drive engagement, retention, and revenue by leveraging first-party data and advanced segmentation, reporting to the VP of Ecommerce & Digital Product.

You will manage a three-person lifecycle marketing team on site at Hard Rock Stadium, partnering with CRM, analytics, brand, and sales to deliver measurable business

Qualifications

• Bachelor's degree required in Marketing, Business, Analytics or related field.
• 6+ years in lifecycle marketing, CRM or marketing automation.
• 2+ years leading and developing teams.
• Strong HubSpot experience including audience creation, segmentation, workflows, reporting.

Responsibilities

• Own lifecycle marketing strategy across email, SMS, and app push.
• Develop programs to increase engagement, retention, and revenue.
• Create lifecycle roadmaps, audience frameworks, and targeting requirements.
• Collaborate with CRM and analytics to leverage data for personalization.
• Lead, coach, and develop a small team of lifecycle marketing professionals.

Skills

Lifecycle marketing

CRM

Team leadership

Analytics

Campaign management

Communication

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

HubSpot

Attentive

Job description

Socket.dev is seeking a Senior Manager, Lifecycle Marketing to lead strategy and execution of customer communications across email, SMS, and app push for flagship events. You will drive engagement, retention, and revenue by leveraging first-party data and advanced segmentation, reporting to the VP of Ecommerce & Digital Product.

You will manage a three-person lifecycle marketing team on site at Hard Rock Stadium, partnering with CRM, analytics, brand, and sales to deliver measurable business