Senior Lifecycle Marketing Lead - Data-Driven Growth

Miami Dolphins and Hard Rock Stadium; Miami Gardens (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance

401k plan

PTO and holidays

Event tickets

Job summary

Miami Dolphins and Hard Rock Stadium in Miami Gardens, FL, seek a Senior Manager of Lifecycle marketing to lead strategy and execution for customer communications across email, SMS, and app push notifications for events like the Formula 1 Miami Grand Prix and Miami Open.

You will guide a three-person team, develop data-driven lifecycle programs, and partner with CRM/analytics to enrich first-party data and improve targeting, personalization, and revenue across the customer base.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 6+ years of lifecycle marketing, CRM, customer marketing, or marketing automation.
• 2+ years of experience leading and developing teams.
• Strong experience with HubSpot, including audience creation, segmentation, workflow automation, campaign management, reporting, and lifecycle marketing execution.
• Proven experience developing customer personas, customer profiles, segmentation strategies, and personalized marketing programs.
• Demonstrated ability to translate customer insights into measurable business results.
• Experience managing email, SMS, and mobile app push notification programs.
• Strong analytical, communication, and project management skills.
• Experience with Attentive is preferred but not required

Responsibilities

• Own the lifecycle marketing strategy across email, SMS, and app push notifications
• Develop lifecycle programs that increase customer engagement, retention, and revenue
• Create lifecycle roadmaps, communication strategies, and audience frameworks aligned with business objectives
• Identify opportunities to increase the value and monetization of the customer database
• Lead customer profiling and persona development efforts
• Partner with CRM and analytics teams to leverage customer data and improve audience targeting
• Define segmentation and personalization strategies that improve communication relevance and performance
• Collaborate with CRM, analytics, digital product, brand, and sales teams to improve campaign effectiveness
• Analyze campaign performance and customer behavior to identify actionable insights and growth opportunities
• Develop reporting and recommendations that connect lifecycle marketing efforts to business outcomes
• Create executive-ready reports, recommendations, and strategic presentations for leadership review
• Lead, coach, and develop a team of three lifecycle marketing professionals
• Establish team priorities, performance expectations, and operating processes
• Foster a culture of accountability, collaboration, innovation, and continuous improvement
• Balance strategic leadership responsibilities with hands-on execution when required

Skills

Lifecycle marketing

CRM strategy

Marketing automation

Team leadership

Audience segmentation

Data analysis

Campaign management

Education

Bachelor's degree

Tools

HubSpot

Attentive

Job description

Miami Dolphins and Hard Rock Stadium in Miami Gardens, FL, seek a Senior Manager of Lifecycle marketing to lead strategy and execution for customer communications across email, SMS, and app push notifications for events like the Formula 1 Miami Grand Prix and Miami Open.

You will guide a three-person team, develop data-driven lifecycle programs, and partner with CRM/analytics to enrich first-party data and improve targeting, personalization, and revenue across the customer base.