Lifecycle Marketing Lead: B2B/B2C & Klaviyo Expert

Custom Cones USA; Renton (WA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Annual bonus

401K with matching

Medical, Dental, Vision

Basic Life

Voluntary Life

EAP

15 days vacation

5 rest days

10 holidays

Job summary

Custom Cones USA is seeking a Lifecycle Marketing Manager to own Klaviyo-driven lifecycle programs for B2B and B2C audiences across our cannabis‑industry brands. You’ll build journeys, nurture leads, and drive revenue while integrating Klaviyo with BigCommerce and CRMs.

You’ll partner with Sales to optimize lead handoff, maintain data health, and report on pipeline, revenue, and list growth for both wholesale and consumer channels.

Qualifications

• Minimum 6 years in lifecycle, CRM, or marketing automation, with B2B and B2C/e‑commerce experience.
• Hands-on Klaviyo flows, campaigns, and segmentation for two brands.
• Experience integrating Klaviyo with e‑commerce platforms and CRMs.
• Comfortable collaborating with sales on lead handoff, scoring, and reporting.
• Strong analytics, data, testing, and reporting skills.
• Excellent organization, juggling two brands and multiple stakeholders.
• Familiarity with AI tools for research and production; good judgment about usage.
• Comfortable in the cannabis and smoking accessories industry.

Responsibilities

• Build and own B2B segments in Klaviyo by account size, category, and stage.
• Design lead-gen and nurture flows for B2B prospects through to close.
• Create re-engagement and growth flows for existing B2B accounts.
• Partner with Sales to define hand-off criteria and ensure qualified leads reach reps.
• Maintain data flow between Klaviyo, Close, and Dynamics for accuracy.
• Report monthly on B2B pipeline, leads, and revenue influence.
• Own D2C flows for both brands: welcome, cart, post-purchase, win-back, replenishment, VIP.
• Manage monthly D2C campaigns and test improvements; report results.
• Oversee Klaviyo integration with BigCommerce, CRMs, and other platforms.
• Document integration architecture and data flows; evaluate new tools as needed.

Skills

Lifecycle marketing

CRM

Marketing automation

Email marketing

SMS marketing

Analytical mindset

Cross-functional collaboration

Tools

Klaviyo

BigCommerce

Close

Microsoft Dynamics

Salesforce

HubSpot

AI tools (Claude/ChatGPT)

Job description

Custom Cones USA is seeking a Lifecycle Marketing Manager to own Klaviyo-driven lifecycle programs for B2B and B2C audiences across our cannabis‑industry brands. You’ll build journeys, nurture leads, and drive revenue while integrating Klaviyo with BigCommerce and CRMs.

You’ll partner with Sales to optimize lead handoff, maintain data health, and report on pipeline, revenue, and list growth for both wholesale and consumer channels.