Lifecycle Marketing Lead — Data-Driven Growth & Retention

Intelliswift - An LTTS Company; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

A leading technology firm is seeking a Digital Channel Marketing Manager to manage and execute digital marketing campaigns focused on customer acquisition and retention. The hybrid role in New York requires a minimum of ten years' experience and a strong portfolio. Responsibilities include leading the digital strategy for in-app communications and analyzing marketing performance with data-driven decisions. Candidates should possess strong project management and creative problem-solving skills.

Qualifications

• Minimum ten years’ experience in digital marketing with a portfolio of work.
• Demonstrated ability to embrace ambiguity and influence cross-functional teams.
• Hands-on experience with A/B testing and data-driven decision-making.

Responsibilities

• Lead development and execution of in-app communications digital strategy.
• Analyze web analytics and channel engagement data to monitor performance.
• Create audience-first communication calendars.

Skills

Lifecycle/CRM Marketing

Technical program management

Product GTM

Measurement frameworks

Education

Bachelor's degree

Job description

A leading technology firm is seeking a Digital Channel Marketing Manager to manage and execute digital marketing campaigns focused on customer acquisition and retention. The hybrid role in New York requires a minimum of ten years' experience and a strong portfolio. Responsibilities include leading the digital strategy for in-app communications and analyzing marketing performance with data-driven decisions. Candidates should possess strong project management and creative problem-solving skills.