Lifecycle Marketing Lead — Customer Retention

Spring Footwear, Corp.; Pompano Beach (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive wages

Company paid Holidays and Vacation

Profit sharing program

Advancement opportunities

Job summary

Spring Footwear, Corp. is seeking a Lifecycle Marketing & Retention Manager to join its team in Pompano Beach, FL. This role requires a strategic and analytical marketer who can develop and execute customer retention strategies to boost brand loyalty and maximize customer lifetime value.

Candidates should have 3-5 years of experience in lifecycle marketing, hands-on skills with Shopify and Klaviyo, and a strong background in customer engagement strategies. We offer competitive wages and various benefits!

Qualifications

• 3-5 years' experience managing lifecycle marketing or CRM marketing for an eCommerce brand.
• Hands-on experience with Shopify and Klaviyo required.
• Strong understanding of customer journey mapping and retention best practices.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent written communication skills with strong attention to detail.

Responsibilities

• Own the end-to-end customer lifecycle strategy across SpringStepShoes.com.
• Develop automated lifecycle marketing programs and customer segmentation strategies.
• Create and optimize email and SMS marketing campaigns.
• Support customer engagement initiatives and loyalty programs.
• Analyze customer data to improve retention and lifetime value.

Skills

Lifecycle marketing

Customer retention

Data-driven strategies

Email marketing

Marketing automation

Shopify

Klaviyo

A/B testing

Analytics

Customer engagement

Tools

Google Analytics 4

Excel

Job description

Spring Footwear, Corp. is seeking a Lifecycle Marketing & Retention Manager to join its team in Pompano Beach, FL. This role requires a strategic and analytical marketer who can develop and execute customer retention strategies to boost brand loyalty and maximize customer lifetime value.

Candidates should have 3-5 years of experience in lifecycle marketing, hands-on skills with Shopify and Klaviyo, and a strong background in customer engagement strategies. We offer competitive wages and various benefits!