Director, Customer Lifecycle Marketing & Growth

Spring Footwear, Corp.; Pompano Beach (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive wages and benefits

Company paid Holidays and Vacation

Profit sharing program

Advancement opportunities

Job summary

Spring Footwear Corp. seeks a Director of Customer Lifecycle Marketing to elevate DTC ecommerce by turning first-time buyers into lifelong advocates. You will own the customer journey post-acquisition, coordinating with Ecommerce, Merchandising, Creative, and Performance Marketing to boost engagement, retention, and lifetime value.

Lead CRM, lifecycle automation, and creator partnerships while building a scalable growth engine that delivers revenue and profitability.

Qualifications

• 8+ years of leadership experience in Customer Lifecycle, CRM, Retention, Loyalty, Growth Marketing, or Customer Engagement within a direct-to-consumer ecommerce business.
• Hands-on experience with Klaviyo or similar CRM platforms, Email & SMS marketing, Marketing automation, Customer segmentation, Loyalty and referral programs, Customer analytics and reporting, UGC, influencer, and creator marketing.

Responsibilities

• Develop lifecycle strategies to increase customer lifetime value (LTV), repeat purchases, retention and loyalty.
• Launch scalable growth initiatives to support long-term ecommerce revenue.
• Lead email, SMS, loyalty, referral, and marketing automation strategies.

Skills

Klaviyo

Email marketing

SMS marketing

Marketing automation

Customer segmentation

Loyalty programs

Referral programs

Customer analytics

UGC & influencer marketing

Tools

CRM platforms

Job description

Spring Footwear Corp. seeks a Director of Customer Lifecycle Marketing to elevate DTC ecommerce by turning first-time buyers into lifelong advocates. You will own the customer journey post-acquisition, coordinating with Ecommerce, Merchandising, Creative, and Performance Marketing to boost engagement, retention, and lifetime value.

Lead CRM, lifecycle automation, and creator partnerships while building a scalable growth engine that delivers revenue and profitability.