Lifecycle Marketing Lead — B2B Tech Retention

Veeam; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

21 vacation days

4 VeeaMe Days

Volunteer hours

Health insurance

Dental insurance

Vision insurance

Life insurance

Meal benefits

Job summary

Veeam is seeking an experienced Lifecycle Marketing leader in the United States to own and optimize onboarding, adoption, renewal, and re-engagement programs. You will translate customer needs into scalable experiences and collaborate with marketing to craft compelling campaigns.

Responsibilities include building lifecycle programs, mapping journeys, and analyzing outcomes with Tableau, Databricks, and PowerBI to drive growth and retention.

Qualifications

• 8+ years in lifecycle marketing or campaigns for B2B tech.
• Experience with email, nurture, and automated customer journeys.

Responsibilities

• Build and manage lifecycle programs and map customer journeys.
• Partner with marketing teams to execute campaigns and create content.
• Analyze results using Tableau, Databricks, and PowerBI.

Skills

Lifecycle marketing

Email marketing

Nurture campaigns

Automated customer journeys

Campaign analytics

Cross-functional collaboration

Tools

Tableau

Databricks

PowerBI

Job description

Veeam is seeking an experienced Lifecycle Marketing leader in the United States to own and optimize onboarding, adoption, renewal, and re-engagement programs. You will translate customer needs into scalable experiences and collaborate with marketing to craft compelling campaigns.

Responsibilities include building lifecycle programs, mapping journeys, and analyzing outcomes with Tableau, Databricks, and PowerBI to drive growth and retention.