Lifecycle Marketing Manager

Rocket Companies, Inc.; Seattle (WA); Hybrid; USD 84,000 - 186,000; Full time

Job summary

Rocket Companies, Inc. is seeking a Lifecycle Marketing Manager to design and execute customer journeys across email, SMS, push, and direct mail. You’ll build segments in Iterable, collaborate with product and brand teams, and drive engagement across Rocket’s product suite.

Based in Seattle with hybrid work, you’ll apply data-driven insights and AI-forward practices to optimize performance and customer experience at every stage.

Qualifications

• 5 years in marketing focusing on CRM.
• Strategic, customer-centric approach.
• Experience with lifecycle platforms.
• Strong email marketing execution.
• Adaptable in fast-paced environments.
• AI-minded approach to marketing.

Responsibilities

• Design and implement lifecycle journeys across email, SMS, push and direct mail.
• Build customer segments using Iterable to maximize engagement.
• Partner with product teams to align journeys with brand goals.
• Collaborate with brand on copy and design; build templates in Iterable.
• Balance growth with opt-out stability; monitor performance metrics.
• Develop testing roadmaps and scale successful campaigns.

Skills

CRM marketing

Lifecycle marketing

Strategic thinking

Cross-team collaboration

AI-minded

Education

Bachelor’s degree

Tools

Iterable

Braze

Marketo

Salesforce

Job description

As a Lifecycle Marketing Manager at Rocket, you develop and execute strategic communication journeys that build lasting relationships with customers across every stage of their experience with Redfin and its portfolio of products, including Rent.com and ApartmentGuide.com. You combine data-driven insights with creative messaging to design multi-channel campaigns via email, SMS, push notifications, and direct mail that drive engagement and conversion. Your ability to balance analytical rigor with customer-centric thinking, collaborate across teams, and continuously optimize performance will directly impact customer satisfaction and business growth. You thrive in a fast-paced, adaptable environment where both strategy and hands-on execution matter equally, and you’re passionate about embracing AI-forward practices to deliver exceptional experiences.

This role is hybrid, based in the Redfin Seattle office two days per week.

About the role

• Design and implement lifecycle communication journeys via email, SMS, push notifications, and direct mail targeting prospects and existing customers across Redfin’s product suite, including homeownership and renter marketing campaigns
• Build and refine customer segments using Iterable, leveraging audience insights to tailor strategies for maximum engagement and conversion across product areas such as homeownership marketing or renter marketing
• Partner closely with product teams to build in-process nurturing journeys, ensuring all communication aligns with Rocket brand values and marketing goals
• Collaborate with the Rocket brand team on copywriting, imagery, and design, then build out templates internally using Iterable’s marketer-friendly platform with no coding required
• Balance engagement growth while maintaining stable opt-out rates, monitoring performance metrics to inform continuous strategy adjustments and optimization
• Develop testing roadmaps for optimization, scaling successful results to applicable journeys and campaigns while demonstrating adaptability to shifting priorities

About you

Minimum Qualifications

• 5 years of experience in marketing, focusing on customer relationship management (CRM)
• Strategic mindset with a customer-centric approach and passion for delivering exceptional customer experiences
• Experience with lifecycle marketing platforms such as Iterable, Braze, Marketo, Salesforce, or comparable CRM and marketing automation tools
• Strong proficiency in email marketing with ability to perform both strategic planning and hands‑on in-platform execution
• High adaptability, flexibility, and comfort navigating ambiguity and changing priorities in a fast-moving environment
• Excellent communication, collaboration, organizational, and prioritization skills
• An AI‑minded approach to marketing and workflow optimization

Preferred Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field
• Experience across push notifications, SMS, and direct mail campaign execution
• Experience with audience segmentation and data analysis
• Familiarity with HTML and CSS, enabling faster template building and troubleshooting
• Deep understanding of CAN‑SPAM, SMS compliance / TCPA laws, and email security sending protocols
• Experience with FinTech or real estate industry products

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well‑being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [e-mail].

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $84,000.00-$186,000.00. The position may also be eligible for an annual bonus, incentives, and other employment‑related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid‑time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.