Lifecycle Marketing Automation Lead (Pardot & SFMC)

Socket.dev; Pennsylvania; On-site; USD 120,000 - 150,000; Full time

Job summary

Taxwell is seeking a Marketing Lifecycle & Automation Manager to lead Salesforce Marketing Cloud Account Engagement (Pardot) programs within our B2B marketing environment. You will build and optimize automated journeys that move prospects and customers through the funnel, driving engagement, qualification, and revenue across our software products.

In this hands-on role, you will own lead scoring, nurturing, and campaign enablement, partner with channels and analytics teams, and translate

Qualifications

• 5+ years in B2B marketing automation or lifecycle marketing.
• 3+ years building programs in Pardot/Account Engagement.
• Strong understanding of lead management and funnel stages.

Responsibilities

• Build, test, launch, troubleshoot, and optimize automated nurture programs and journeys.
• Own lead scoring, grading, qualification, routing, and handoffs.
• Partner with campaign and channel owners to develop targeted audiences and reusable journey frameworks.

Skills

B2B marketing automation

Salesforce Pardot

Engagement Studio

Lead management

Campaign reporting

Tools

Salesforce Marketing Cloud Account Engagement (Pardot)

Job description

Taxwell is seeking a Marketing Lifecycle & Automation Manager to lead Salesforce Marketing Cloud Account Engagement (Pardot) programs within our B2B marketing environment. You will build and optimize automated journeys that move prospects and customers through the funnel, driving engagement, qualification, and revenue across our software products.

In this hands-on role, you will own lead scoring, nurturing, and campaign enablement, partner with channels and analytics teams, and translate