Lifecycle Campaign Lead: Data-Driven & Multi-Channel

Oportun; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Oportun is seeking a Sr. Marketing Campaign Analyst to join the Lifecycle Marketing team and drive customer engagement across email, SMS, push, and direct mail. You will build, launch, QA, monitor, and optimize multi-channel campaigns, partnering with Analytics, Product, Design, Legal, and Engineering to ensure accuracy and compliance.

This senior IC role focuses on scalable workflows, rigorous QA, and data-driven improvements to boost retention and long-term customer value.

Qualifications

• 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation.
• Hands-on experience building and launching campaigns or automated journeys in Iterable or similar platforms.
• Strong knowledge of multi-channel campaign execution, including email, SMS, push, and deliverability best practices.
• HTML and CSS for email development and rendering QA.
• Experience with dynamic content or scripting languages like Handlebars, AMPscript, or Liquid.

Responsibilities

• Build, launch, monitor, and optimize lifecycle campaigns across email, SMS, push, and direct mail.
• Translate briefs into audience segments, workflows, and QA plans.
• Develop and update HTML email templates and personalization logic.
• Configure automated journeys triggered by customer behavior and lifecycle stage.
• Manage timelines, approvals, launch readiness, and post-launch monitoring.

Skills

Execution-focused

Technically fluent

Detail-oriented

Data-driven

Accountable

Customer-centric

Collaborative

Proactive

Process-minded

Education

Bachelor's degree or equivalent practical experience

Tools

Iterable

Braze

Salesforce Marketing Cloud

Marketo

Responsys

Cordial

HTML/CSS

Job description

Oportun is seeking a Sr. Marketing Campaign Analyst to join the Lifecycle Marketing team and drive customer engagement across email, SMS, push, and direct mail. You will build, launch, QA, monitor, and optimize multi-channel campaigns, partnering with Analytics, Product, Design, Legal, and Engineering to ensure accuracy and compliance.

This senior IC role focuses on scalable workflows, rigorous QA, and data-driven improvements to boost retention and long-term customer value.