Marketing Automation Strategist

Aristocrat Interactive; Bedford (NH); On-site; USD 84,000 - 156,000; Full time

Job summary

Aristocrat Interactive is seeking a Marketing Automation Strategist to drive customer engagement for the Michigan iLottery program. You will design scalable, data-driven journeys across channels and partner with marketing and leadership to optimize campaigns.

The role requires 5+ years in related roles, a bachelor's degree, and hands-on Bloomreach Engagement experience, with a hybrid work environment and a competitive pay range.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in marketing automation, lifecycle marketing, CRM ops, or marketing ops.
• Hands-on Bloomreach Engagement experience.
• Experience with lifecycle strategy, behavioral targeting, and campaign experimentation.
• Experience owning lifecycle/CRM performance metrics.
• Familiar with Bloomreach features like weblayers and in-app messaging.
• Experience with Jinja or templating logic for dynamic personalization.

Responsibilities

• Own the marketing automation and lifecycle for the Michigan iLottery program.
• Lead automation performance and scalability across channels.
• Collaborate with marketing/business leaders to set priorities.
• Build and optimize workflows across email, SMS, push, weblayers, in-app messages, surveys, and web experiences.
• Use predictive modeling and personalization to boost engagement.
• Configure triggers, segmentation, and multi-step journeys.
• Coordinate promotions within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms.
• Identify risks and limitations in automation.
• Enforce QA/testing/launch standards.
• Plan and execute A/B and multivariate tests.
• Monitor metrics and translate results into insights.

Skills

Marketing automation

Lifecycle marketing

CRM operations

Data analysis

Communication

Collaboration

Hybrid teamwork

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Bloomreach Engagement

weblayers

in-app messaging

Jinja templating

Job description

Join Aristocrat, a top player in the entertainment and content-creation industry, as a Marketing Automation Strategist! This job is critical in advancing customer engagement, personalization, and revenue growth for the Michigan Lottery’s iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily. As part of our dynamic team, you’ll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization. If you have the ambition and readiness to direct world-class marketing automation programs, this opportunity is for you!

What You’ll Do

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Act as the primary point of accountability for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional and bonus campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all automated campaigns.
• Build and complete A/B and multivariate tests to continuously improve performance.
• Monitor and report on important metrics, translating results into actionable insights.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Demonstrated experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
• Self-directed and proactive, growing in a hybrid, cross-functional team structure.

Company Summary

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen

Travel Expectations

None

Pay Range

$84,000 - $156,000 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities. Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.