Lifecycle CRM Specialist - Automated Email Journeys

Method Recruiting, LLC; Berkeley (CA); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) with company match

Paid time off & holidays

Complimentary trips & discounts

Commuter incentives

Job summary

Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to develop, execute and optimize nurture campaigns across the guest journey. You’ll build automated email journeys, manage segmentation, and ensure data accuracy and QA across deployments.

You will play a key role in nurturing prospective guests, improving engagement and conversion, and supporting repeat travel through personalized communications using Salesforce Marketing Cloud or similar platforms.

Qualifications

• 4+ years in CRM, lifecycle marketing, or email marketing.
• Hands-on Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio, Content Builder.
• Experience with CRM integrations, data ecosystems, segmentation and personalization.

Responsibilities

• Build, execute and maintain automated nurture campaigns.
• Develop and optimize multi-step journeys in Salesforce Marketing Cloud.
• Translate briefs into audience strategy and campaign logic.
• Execute email campaigns from build to deployment with approvals.
• Apply personalization and dynamic content using data-driven logic.
• Own QA, testing and optimization with A/B tests.
• Collaborate with marketing, analytics, CRM and technical teams to ensure data integration.

Skills

Salesforce Marketing Cloud

Journey Builder

Email Studio

Automation Studio

Content Builder

AMPscript

SQL

HTML/CSS

Dynamic content

Segmentation

QA/testing

Data extensions

Excel

Data-driven personalization

Campaign testing

Salesforce Sales Cloud

Tools

Salesforce Sales Cloud

Job description

Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to develop, execute and optimize nurture campaigns across the guest journey. You’ll build automated email journeys, manage segmentation, and ensure data accuracy and QA across deployments.

You will play a key role in nurturing prospective guests, improving engagement and conversion, and supporting repeat travel through personalized communications using Salesforce Marketing Cloud or similar platforms.