Lifecycle Marketing Architect & Copywriter

base-power; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Base is America’s next-generation power company seeking a Lifecycle Marketing Manager to own our CRM-driven growth engine. You’ll build and maintain multi-channel journeys, write copy, and shape the content that educates homeowners at scale.

You’ll design end-to-end lifecycle architectures, segment audiences, automate workflows, and report on KPI performance. This role blends hands-on platform work with strategic messaging in a fast-paced startup.

Qualifications

• 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies
• Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs — workflows, automations, integrations, and reporting
• Comfort in the technical details of CRM configuration, plus strong writing and copywriting ability
• Proven ability to create organic content strategies that grow audience and engagement
• Strong organizational and project management skills to coordinate across multiple stakeholders
• A data-driven approach to measuring and improving performance

Responsibilities

• Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene
• Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments
• Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion
• Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools)
• Translate complex concepts into simple, consumer-friendly language
• Write content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative
• Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond
• Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build

Skills

Lifecycle marketing

CRM operations

Content strategy

Growth marketing

HubSpot

Braze

Iterable

Copywriting

Tools

HubSpot

Braze

Iterable

Job description

Base is America’s next-generation power company seeking a Lifecycle Marketing Manager to own our CRM-driven growth engine. You’ll build and maintain multi-channel journeys, write copy, and shape the content that educates homeowners at scale.

You’ll design end-to-end lifecycle architectures, segment audiences, automate workflows, and report on KPI performance. This role blends hands-on platform work with strategic messaging in a fast-paced startup.