Lifecycle Marketing Architect - AI-Driven Retention

Dish Network Corporation; Englewood (CO); On-site; USD 72,350 - 103,400; Full time

Job summary

EchoStar is seeking a lifecycle marketing lead to orchestrate customer journeys across email, SMS, and push notifications. You will transform high‑level business goals into data‑driven, automated experiences that delight Boost Mobile and Gen Mobile customers.

You will partner with teams to define segmentation, build complex campaigns, and implement AI‑driven personalization at scale. This role demands strong technical skills in marketing automation and a track record in direct‑to‑consumer

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years in direct‑to‑consumer digital marketing, CRM, Lifecycle or Retention roles.
• Experience configuring campaigns with Liquid logic, segment filters, and front‑end email HTML/CSS.

Responsibilities

• Lead intake, strategy, and execution of promotional and lifecycle communications across email, SMS, and push notifications.
• Define audience segmentation and optimal channel mixes with business partners.
• Build automated journeys and ad‑hoc campaigns in enterprise CRM platforms with complex logic.
• Design personalized journeys to drive long‑term engagement and analyze campaign performance to optimize results.
• Apply AI-driven personalization to automate timing and content for relevant customer experiences.

Skills

Adobe Journey Optimizer (AJO)

CRM campaign management

HTML/CSS email templates

AI-powered personalization

Stakeholder collaboration

Lifecycle marketing

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Adobe Journey Optimizer

Braze

Salesforce Marketing Cloud

HTML/CSS

Job description

EchoStar is seeking a lifecycle marketing lead to orchestrate customer journeys across email, SMS, and push notifications. You will transform high‑level business goals into data‑driven, automated experiences that delight Boost Mobile and Gen Mobile customers.

You will partner with teams to define segmentation, build complex campaigns, and implement AI‑driven personalization at scale. This role demands strong technical skills in marketing automation and a track record in direct‑to‑consumer