CRM Developer (Contract)

Aloyoga; Beverly Hills (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Alo Yoga is seeking a CRM Developer to create personalized messaging across email, SMS, and in‑app channels. You will code responsive templates, implement dynamic logic, and QA campaigns to ensure on-brand experiences.

Collaborating with marketing, design, and engineering, you’ll translate designs from Figma into production-ready templates, optimize customer journeys, and help scale our multi-brand messaging program in a fast-growing environment.

Qualifications

• 3+ years in CRM production or lifecycle marketing operations.
• 1+ years building dynamic HTML/CSS emails in Braze.
• Advanced HTML/CSS for email with responsive layouts.
• Experience with templating languages such as Liquid, Jinja, or Handlebars.
• Comfort with API-powered flows and transactional messaging.
• Strong QA mindset with high attention to detail.
• Excellent collaboration and documentation skills.

Responsibilities

• Build, test, and deploy email, SMS, and in‑app campaigns with HTML/CSS and responsive design best practices.
• Translate designs into polished, on‑brand templates optimized for cross‑client compatibility.
• Implement personalization logic using templating languages to power dynamic content.
• Support API‑driven workflows by partnering with Martech and developers.
• Maintain and evolve modular template system for scalable branding.
• Own rigorous QA across devices, platforms, and segmentation logic.
• Apply and validate complex audience segmentation including loyalty triggers.
• Document technical processes and testing frameworks for team knowledge sharing.

Skills

Braze campaigns

Dynamic HTML/CSS emails

Liquid/Jinja/Handlebars

API-driven messaging

QA testing

Cross-functional collaboration

Documentation

Tools

Braze platform

Job description

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

At Alo, every message is a chance to connect with our community. We’re looking for a CRM Developer to help us build and launch personalized, high-impact messaging across email, SMS, and mobile app. This role is focused on hands‑on execution—coding responsive templates, implementing dynamic logic, and QA’ing campaigns across platforms. You’ll collaborate with developers and marketers to bring journeys to life that are precise, timely, and on brand. If you’re detail‑driven, technically curious, and thrive in fast‑paced environments, this is your opportunity to scale meaningful experiences in a high‑growth, multi‑brand business.

RESPONSIBILITES:

• Build, test, and deploy email, SMS, and in‑app campaigns using hard‑coded HTML/CSS and responsive design best practices.
• Translate Figma or design files into polished, on‑brand templates optimized for cross‑client compatibility.
• Implement personalization logic using templating languages (Liquid, Jinja, Handlebars, etc.) to power dynamic content and variable experiences.
• Support API‑driven and transactional messaging workflows by partnering with Martech and developers.
• Maintain and evolve our modular template system to support scalable, brand execution.
• Own rigorous QA across devices, platforms, and segmentation logic to ensure flawless campaign performance.
• Apply and validate complex audience segmentation, including behavior‑based, transactional, and loyalty triggers.
• Document technical processes, platform‑specific nuances, and testing frameworks to support team knowledge sharing and futureproofing.

QUALIFICATIONS:

• 3+ years in CRM production, lifecycle marketing operations, or email/SMS campaign development.
• 1+ years building dynamic HTML/CSS emails and mobile messages in Braze using content blocks, segment builder, canvas, etc.
• Advanced proficiency in HTML/CSS for email (including responsive layouts and media queries).
• Experience with templating languages such as Liquid, Jinja, or Handlebars for logic‑based content.
• Comfort working with API‑powered flows, transactional use cases, and dynamic payloads.
• Strong QA mindset with high attention to detail and a methodical approach to testing.
• Excellent collaboration skills; able to partner with marketers, designers, and engineers alike.
• Clear communicator with strong organizational habits and documentation discipline.

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