Global CRM Director: Lifecycle & Growth Leader

ALO; Beverly Hills (CA); On-site; USD 200,000 - 240,000; Full time

Job summary

ALO is seeking an executive to lead international CRM, driving email, SMS, and push programs across global markets. You will shape lifecycle strategies to boost retention and lifetime value while balancing growth in mature and emerging regions.

This role requires a data-driven leader capable of cross-functional influence, partnering with Marketing, Product, Data, and Retail to scale personalized experiences and measurable outcomes worldwide.

Qualifications

• 8-10+ years in CRM, lifecycle, or retention marketing with leadership experience.
• Experience leading CRM at scale for global retail or lifestyle brands.
• Fluent in email, SMS, and push channels with personalization.

Responsibilities

• Define international CRM strategy balancing US maturity with growth needs.
• Oversee lifecycle programs across regions and channels.
• Localize messaging for regional markets and measure impact on LTV.
• Collaborate across marketing, product, data, and retail functions.

Skills

Strategic Leadership

Global Mindset

Analytical & Data-Driven

Customer-Centricity

Cross-Functional Influence

Operational Excellence

Team Development

Tools

Email Marketing Platforms

SMS & Push Platforms

Job description

ALO is seeking an executive to lead international CRM, driving email, SMS, and push programs across global markets. You will shape lifecycle strategies to boost retention and lifetime value while balancing growth in mature and emerging regions.

This role requires a data-driven leader capable of cross-functional influence, partnering with Marketing, Product, Data, and Retail to scale personalized experiences and measurable outcomes worldwide.