Lifecycle Marketing Analytics Lead (Remote | Stock Options)

OnePay; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Stock options

Health benefits from Day 1

401(k) plan with company match

Remote-friendly (US)

Flexible time off

Opportunities for growth

Job summary

OnePay, the consumer fintech trusted by millions of Americans, is seeking a Marketing Analytics professional to build data infrastructure and measurement capabilities for lifecycle marketing. You will connect customer interactions across marketing and product to unlock insights and optimize campaigns.

Collaborate with marketing, product, engineering and data teams, leverage AI to accelerate analysis, and present recommendations to leadership to influence strategic decisions at OnePay.

Qualifications

• 3-7 years of professional experience in marketing analytics.
• Hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.
• Advanced SQL and AI skills, with the ability to independently pull and analyze complex datasets.
• Strong analytical thinking and problem-solving skills — you can go from ambiguous questions to clear insights.
• Intellectual curiosity to look beyond the ‘what’ and answer the ‘why’.
• An act-like-an-owner mentality. We have a bias toward taking action.

Responsibilities

• Analyze LCM performance and translate findings into actionable insights that drive business impact.
• Develop the data infrastructure, measurement frameworks, and attribution methodologies needed to understand the impact of lifecycle marketing across campaigns, channels, and product interactions.
• Partner cross-functionally with marketing, product, engineering, and data teams to improve measurement capabilities and connect marketing activity to product outcomes.
• Leverage AI-powered tools to accelerate analysis, develop predictive insights, and push the boundaries of marketing analytics.
• Share insights and recommendations to senior leadership to influence the direction of the business.

Job description

OnePay, the consumer fintech trusted by millions of Americans, is seeking a Marketing Analytics professional to build data infrastructure and measurement capabilities for lifecycle marketing. You will connect customer interactions across marketing and product to unlock insights and optimize campaigns.

Collaborate with marketing, product, engineering and data teams, leverage AI to accelerate analysis, and present recommendations to leadership to influence strategic decisions at OnePay.