Lifecycle Marketing Transformation Lead

BAM Ventures; New York (NY); Hybrid; USD 144,000 - 213,000; Full time

Job summary

PayPal in New York City seeks a senior marketing analytics leader to own the intelligence layer of its lifecycle marketing modernization. You will turn customer data, audiences, and signals into offer decisioning, experimentation, and measurement used by senior leadership to steer growth in real time.

This high-visibility role requires presenting to the CMO and executives, collaborating with Data, MarTech, and Analytics teams, and shaping how lifecycle marketing is planned, built, and measured

Qualifications

• 8+ years of marketing analytics, data strategy, decisioning, or marketing technology.
• Experience leading large-scale marketing programs and initiatives.
• Strong knowledge of customer data platforms and analytics tools.
• Ability to translate data into business impact and ROI.
• Experience with agile delivery methodologies and tools like Jira/Confluence.

Responsibilities

• Lead data-driven marketing projects to drive business growth.
• Define data governance, consent management, and identity resolution for lifecycle marketing.
• Own offer decisioning and next-best-action across email, push, and in-app channels.
• Build enterprise experimentation programs with robust test design and incrementality.
• Prepare executive narratives translating analytics into business outcomes for the CMO and SVP leadership.

Skills

SQL

BigQuery

Tableau

Looker

A/B testing

Marketing analytics

Education

Bachelor's degree

MBA or quantitative advanced degree

Tools

Adobe RT-CDP / AEP

Segment

mParticle

Jira

Confluence

Job description

PayPal in New York City seeks a senior marketing analytics leader to own the intelligence layer of its lifecycle marketing modernization. You will turn customer data, audiences, and signals into offer decisioning, experimentation, and measurement used by senior leadership to steer growth in real time.

This high-visibility role requires presenting to the CMO and executives, collaborating with Data, MarTech, and Analytics teams, and shaping how lifecycle marketing is planned, built, and measured