Marketing Analytics Lead — Fintech Growth & AI Insights

One Park Financial; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Local & National Health Insurance

Dental and Vision insurance

Group Medical Bridge

401k with Match

ID Protection: 100% covered by the 회사

Life Insurance: 100% covered by the 회사

Generous PTO and holidays

Job summary

One Park Financial is seeking a Marketing Analytics professional to join our expanding analytics function in Dallas. You will work across paid channels to measure performance, optimize the funnel, and deliver insights that influence funding decisions.

You will design experiments, build dashboards, and partner with data science to ensure robust tagging, attribution, and data models. This role emphasizes quality over volume and requires strong SQL and Python capabilities.

Qualifications

• Bachelor's degree in a quantitative field is required or equivalent experience.
• Strong SQL and Python (pandas) skills are essential for data wrangling and analysis.
• Experience with GA4 or similar web analytics and UTMs is expected.

Responsibilities

• Own the recurring read on paid performance across Meta, Google, TikTok, and email down to campaign, ad set, and creative.
• Analyze the full acquisition funnel from ad click to funded deal and identify drop-offs and cost.
• Build quality metrics to distinguish high-volume from high-value channels and inform strategy.
• Design and read tests (creative, landing page, audience, geo holdouts) and interpret results carefully.
• Help shape and quality-check marketing data foundation including tagging, attribution, and data model.
• Build dashboards and reporting used by marketing and executives, with clear, actionable recommendations.

Skills

SQL

Python (pandas)

GA4 / web analytics

UTM tagging

A/B testing design

Data visualization

Education

Bachelor's degree in a quantitative field

Tools

dbt

AWS

LLMs / AI tooling

Job description

One Park Financial is seeking a Marketing Analytics professional to join our expanding analytics function in Dallas. You will work across paid channels to measure performance, optimize the funnel, and deliver insights that influence funding decisions.

You will design experiments, build dashboards, and partner with data science to ensure robust tagging, attribution, and data models. This role emphasizes quality over volume and requires strong SQL and Python capabilities.