Lifecycle Marketing Analytics Lead — AI-Driven Insights

One; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Stock options

Health benefits from Day 1

401(k) plan with company match

Remote-friendly (US) and flexible time

Growth opportunities

Job summary

OnePay is building a data-driven lifecycle marketing analytics function. This role will develop measurement infrastructure, attribution models, and actionable insights to optimize campaigns and product engagement.

You’ll partner with marketing, product, engineering, and data teams to connect activity to outcomes and influence strategic decisions. With strong SQL and AI capabilities, you’ll drive advanced analyses and predictive insights, communicating findings to senior leadership and steering

Qualifications

• 3-7 years of experience in marketing analytics.
• Hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.
• Advanced SQL and AI skills; ability to independently pull and analyze complex datasets.
• Strong analytical thinking and problem-solving; ability to derive insights from ambiguous questions.
• Intellectual curiosity to look beyond the ‘what’ and answer the ‘why’.

Responsibilities

• Analyze lifecycle marketing (LCM) performance and translate findings into actionable insights.
• Develop data infrastructure, measurement frameworks, and attribution methodologies.
• Partner with marketing, product, engineering, and data teams to improve measurement capabilities.
• Leverage AI-powered tools to accelerate analysis and validate predictive insights.
• Share insights with senior leadership to influence business direction.

Skills

Analytical thinking

Problem-solving

Intellectual curiosity

Ownership mindset

Action-oriented

Tools

SQL

AI tools

A/B testing

Job description

OnePay is building a data-driven lifecycle marketing analytics function. This role will develop measurement infrastructure, attribution models, and actionable insights to optimize campaigns and product engagement.

You’ll partner with marketing, product, engineering, and data teams to connect activity to outcomes and influence strategic decisions. With strong SQL and AI capabilities, you’ll drive advanced analyses and predictive insights, communicating findings to senior leadership and steering