Lead Data Analyst, Marketing

launchpotato; EE. UU.; A distancia; USD 120.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first organization

Profit-sharing

Outcome-oriented culture

Workforce diversity

Descripción de la vacante

launchpotato is seeking a Lead Data Analyst, Marketing to own reporting infrastructure across credit cards, banking, personal finance, and marketplace verticals. You will translate raw marketing data into standardized insights that drive acquisition, conversion, and revenue metrics.

Embedded with Yield, Paid Media, and Account Management teams, you will evolve from a technical executor to a trusted analytics partner, surfacing trends the business hasn’t yet seen and shaping decision-making

Formación

• 7+ years in business intelligence or analytics with exposure to performance/affiliate marketing.
• Expert SQL skills and ability to extract insights from raw third-party data without clean upstream models.
• End-to-end ownership from data pipeline to dashboard delivery.
• Advanced LookML development or equivalent depth in Power BI/Tableau modeling.

Responsabilidades

• Audit dashboards and reporting consumption to standardize and roadmap improvements.
• Deliver retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Architect and maintain LookML models or semantic layers with awareness of downstream reporting impact.
• Translate how each vertical monetizes and identify KPIs driving growth.
• Promote standardized reporting and data literacy through education and self-service.

Conocimientos

SQL

LookML

BI Modeling

Marketing Analytics

Data Visualization

End-to-end Data Pipeline

Herramientas

Power BI

Tableau

Descripción del empleo

Role overview

A performance-focused digital organization is hiring a Lead Data Analyst, Marketing to own the reporting infrastructure that powers decision-making across credit cards, banking, personal finance, and marketplace verticals. The role is embedded directly with Yield, Paid Media, and Account Management teams, translating raw, third-party marketing data into standardized insights that move acquisition, conversion, and revenue metrics. Success means evolving from a technical executor into a trusted analytical partner who proactively surfaces trends the business has not yet seen.

Responsibilities

• Audit current dashboards and reporting consumption across assigned verticals to identify discrepancies, redundancies, and inconsistencies, then build and execute a standardization roadmap.
• Partner with marketing and account teams to deliver retrospective analyses across experiments, creatives, offers, seasonality, and customer acquisition cost performance.
• Architect and maintain complex LookML models (or equivalent Power BI or Tableau semantic layers) with full awareness of downstream reporting impact.
• Translate how each vertical makes money and articulate the key performance levers that drive growth.
• Drive adoption of standardized reporting suites and lift data literacy among stakeholders through education and self-service enablement.
• Respond to ad hoc analytical requests with accuracy, business context, and a clear point of view.

Requirements

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• Expert SQL skills and proven comfort extracting insights from raw, unstructured, third-party data without relying on clean upstream models.
• End-to-end ownership experience spanning data pipeline through final dashboard delivery.
• Advanced LookML development, or equivalent depth in Power BI or Tableau modeling.
• Demonstrated ability to connect analytics directly to business levers such as campaign performance, conversion rates, and revenue per session.
• Strong business curiosity and a track record of asking the right questions before pulling data.

Benefits and work setup

• Remote-first organization with a globally distributed team and a market-aligned base salary benchmarked to the nearest major metro.
• Compensation package includes profit-sharing tied to company and individual performance rather than cost-of-living adjustments.
• Outcome-oriented culture that measures work by impact, not activity, with direct feedback delivered respectfully.
• Inclusive employer committed to equal employment opportunity and workforce diversity.