Remote Marketing Analytics Lead: MTA, MMM & Forecasting

Pre-Paid Legal Services, Inc.; Oregon; Hybrid; USD 120.000 - 170.000; Vollzeit

Zusammenfassung

Pre-Paid Legal Services, Inc. is seeking an experienced Marketing Analytics leader to own measurement, forecasting, and optimization of marketing across all D2C channels. You will partner with executives, channel owners, finance, and data engineering to translate analyses into actionable recommendations enabling growth.

This is a high-visibility, cross-functional role requiring both deep technical work and executive communication in a fast-paced environment. Location: Remote, United States.

Qualifikationen

• 5+ years of experience in marketing analytics, data science, or related quantitative field.
• Strong grasp of digital marketing metrics, attribution models, and experimentation methods.
• Expertise building and interpreting multi-touch attribution models and MMM in production.
• Proven track record forecasting across paid search, paid social, organic, CTV, and others.
• Deep experience with LTV / CAC modeling, cohort analysis, and unit economics.
• Advanced SQL; proficiency in Python or R for statistical modeling.
• Experience with data warehouses (Snowflake, BigQuery, Redshift) and BI tools (Looker, Tableau).
• Familiarity with GA4, Adobe Analytics, Mixpanel, Northbeam, or similar.

Aufgaben

• Design, build, and improve multi-touch attribution models to measure channel contribution.
• Develop and maintain media mix models to quantify impact and inform budget allocation.
• Own forecasting for marketing performance across multiple channels with scenario planning.
• Build and evolve LTV and CAC models by channel, segment, and cohort.
• Present findings and recommendations to executive leadership with clear narratives.
• Partner with cross-functional teams to align measurement standards and data infrastructure.
• Run cohort and retention analysis to identify durable subscribers.

Kenntnisse

Marketing analytics

SQL

Python or R

BI tools

Data warehouses

Executive storytelling

Ausbildung

Bachelor's or related field

Tools

Snowflake

BigQuery

Redshift

Looker/Tableau

Jobbeschreibung

Pre-Paid Legal Services, Inc. is seeking an experienced Marketing Analytics leader to own measurement, forecasting, and optimization of marketing across all D2C channels. You will partner with executives, channel owners, finance, and data engineering to translate analyses into actionable recommendations enabling growth.

This is a high-visibility, cross-functional role requiring both deep technical work and executive communication in a fast-paced environment. Location: Remote, United States.