Lifecycle Manager, Reactivations (all genders)

HelloFresh; Berlin (NH); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

HelloFresh pension scheme

Headspace access

Gym access

Hybrid work model

Job summary

HelloFresh is seeking a Lifecycle Manager for Reactivations to lead customer-centric CRM initiatives across multiple markets and brands. You will translate roadmaps into campaigns, coordinating with Product, Marketing and CRM Operations to deliver high-impact communications across email, app, SMS and Direct Mail.

You will work with analysts and senior peers to set performance targets for conversions, CAC and ROI, leveraging AI decisioning and experimentation to optimise channel content and

Qualifications

• Experience with Direct Mail, Email and other CRM channels.
• Data should drive prioritisation and decision making.
• Experience with experimentation and A/B testing.
• Able to work with diverse stakeholders.

Responsibilities

• Support the development of CRM initiatives to deliver the annual strategic plans for Reactivations.
• Collaborate with local markets, Pricing & Discount, Marketing Analytics and Product to uncover opportunities and map dependencies.
• Assist senior peers to set targets and prioritise initiatives for maximum impact.
• Define hypotheses and design experiments to guide direction with confidence.
• Brief and support creative development of assets for CRM initiatives.
• Execute and support CRM campaigns across Direct Mail, Email, Push, SMS and other channels.

Skills

CRM channels

Direct Mail

Email marketing

A/B testing

Team collaboration

Iterable

AI send decisioning

Tools

Iterable

AI send decisioning

Job description

The role

As an Lifecycle Manager for Reactivations, you will be an integral part of HelloFresh's strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for supporting the implementation of customer-centric data-based customer journeys, to help us translate our vision into reality. You will make suggestions and challenge our initiatives looking for effective communications and the health of our channels, while ensuring timely delivery of our execution roadmap.

Collaborating with Product, Marketing and CRM Operations, you will be responsible for translating our roadmap into campaigns, including creative delivery and experiment setups.

Working together with Senior Lifecycle Managers, local markets and central teams, like Marketing Analytics and Pricing, you will help set performance targets for conversions, CAC and ROI, and come up with innovative ideas to use our CRM channels (email, app, SMS, Direct Mail and more) to engage with our former base.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Support the development of CRM initiatives to deliver the annual strategic plans for Reactivations
• Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics and Product teams to uncover opportunities, refine ideas and map dependencies
• Work together with senior peers to make recommendations, set targets and prioritise initiatives to deliver the most impact
• Define hypothesis and design experiments to move us in the right direction with confidence
• Brief and support the creative development of assets for CRM initiatives
• Execute and support the implementation of CRM campaigns, including Direct Mail, Email, Push, SMS and other channels
• Work with AI send decisioning models to optimize channel and content selection for these campaigns
• Leverage data analysis to evaluate campaign performance and to identify issues and trends
• Develop an understanding of our customer base, sharing these insights with the wider Reactivations team and stakeholders

What you’ll bring

• You are passionate about customer-centricity and have experience working with Direct Mail, Email and other CRM channels. Experience with subscriptions models, AI send decisioning and Iterable is a plus.
• You use data in your day to day and believe data should be the driving force behind prioritisation and decision making
• You are comfortable using both qualitative and quantitative data to validate hypotheses and drive decisions
• You have a good eye for creative execution and overall aesthetic for communication channels
• You have experience with Experimentation and A/B testing
• You are comfortable working with a diverse group of stakeholders

What we offer

Compensation & Financial Wellbeing

• You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
• Enjoy savings on your weekly HelloFresh box.
• Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

• Support your mental wellbeing with access to platforms like Headspace and Spill.
• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

• Balance your life with our flexible hybrid model.
• Recharge with sabbatical leave options in addition to standard time off.
• Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

• Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

• Enjoy tasty in-office meal deals and fresh food options.
• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.